Streetwear emerged in American surfer culture in the 1970s, and since then, the style has become increasingly popular. This street fashion focuses on comfortable and urban clothes, and personal style is essential – an antipole to mass-produced commercial fashion. Over the years, streetwear has been influenced by, among other things, hip-hop, skateboarding, and surfing, as well as haute couture. Today, the style is found in every wardrobe and is big all over the world – including Sweden and Stockholm.
Shop streetwear in Stockholm
Stockholm is a shopper’s paradise if you want nice clothes. There are excellent shops for both menswear and clothes for women. And, of course, streetwear. Here you can find everything from classic brands such as Adidas and Nike to exclusive collections where the products are only available in a few copies. Whether you’re looking for sneakers, maxi t-shirts, baseball caps, pants, hoodies, sweatshirts, or something else, there’s a streetwear store for you.
There are plenty of shops, and to help you find the right one in your search for streetwear in Stockholm, we’ve put together a guide to the city’s streetwear shops with clothes, sneakers, and accessories, both new and used.
A stone’s throw from the park Vasaparken in Vasastan is SKOBAREN – a quality store for streetwear where you’ll find a great selection of hand-picked and exclusive products. As the name indicates, the emphasis is on shoes for both men and women – from sneakers to boots. Among other things, you can find a wide range of RM Williams, which you won’t find elsewhere in Stockholm. In addition to shoes, you’ll also find accessories, clothes, and other lifestyle products. In other words, everything you need for a perfect outfit. The store offers everything from well-known international brands to locally handmade products.
SKOBAREN is a shoe store beyond the ordinary. When you enter, you’re greeted by a stylish environment with a relaxed atmosphere. Green tiled walls, nice natural colors, and, above all, the smell of freshly brewed coffee. Have a cup, chat about shoes, and botanize among unique quality products. Personal service and an exceptional shopping experience are promised. And if you can’t get to Hälsingegatan, there’s, of course, also a webshop.
If you want to buy some other streetwear than sneakers, Sneakersnstuff also has a large selection of clothes, including t-shirts, jackets, sweatshirts, trousers, hoodies, shorts, bags, and caps. The SNS store in Stockholm was the first to open, and over the years, they’ve expanded internationally. Today, they have stores worldwide in major cities, and you can order their products online.
If you’re looking for streetwear, Hugo Stockholm has a lot to offer. The range includes sweaters, t-shirts, sweatshirts, overshirts, jeans, trousers, and accessories. And if you need new shoes, there are everything from rugged boots to casual sneakers. The products come from the best brands, and new, exciting brands are often added to the selection. If you can’t get to the store in Kungsholmen, there’s also an online store with the not-be-missed “Archive” section with both old seasonal favorites and unique garments at unbeatable prices.
The walls are filled with neatly arranged sneakers from brands such as Adidas, Air Jordan, Nike, and Off-White, and you can also find used models. And if you’re looking for a limited model that’s hard to find, there is a good chance that Hypestein has it. If you’re on the hunt for other streetwear, there are also clothes and accessories, often exclusive quality products in limited collections from the market’s best street brands.
If you want streetwear in Södermalm – Stockholm’s streetwear mecca – 6/5/4 is one of the shops on the must-see list. This SoFo store breathes vintage and has celebrated the Scandinavian surf and outdoor culture since 2009. Here you can find everything you need for both city life and camping adventures in the forest: Clothes, shoes, watches, surfboards, surf equipment, tents, thermoses, books, posters – you name it. Stylish, sporty, and urban. The products come from carefully selected design brands focusing on sustainable quality. Patagonia, Fjällräven, NN07, Carhartt, Karhu, Veja, Samsøe Samsøe and Neuw are some of the largers ones, but there are also smaller brands like Rhythm and Vissla.
At 6/5/4, it’s not just surfboards and street fashion; they also have their own coffee bar where you can get a cup of organic coffee. A perfect hangout, and you can chat about surfing with the friendly staff before checking out the selection. You get the California Dreaming vibe as a nice bonus. If you prefer to order surfing gear, hip outdoor stuff, all kinds of gadgets, or something else online, there’s also an online store.
Ettresex – previously called PlugMePlease – is a streetwear store in Stockholm that’s been around since 2017. Today, the store, which actually consists of two stores (plus a webshop), is a natural gathering place for streetwear fans from all over Sweden and offers a carefully selected assortment.
One store focuses on clothes and sneakers, mainly from Europe, the USA, and Japan, often hard-to-find items in limited editions. In the other shop, you’ll find vintage, collectibles, gadgets, and interior decor from the early 1980s onwards. You can also enjoy local art and design.
Eyty’s range includes streetwear for women and men – t-shirts, sweatshirts, shirts, knitwear, jeans, trousers, outerwear, and everything else you need to update your wardrobe. They also have a large selection of shoes and accessories. In short, everything your outfit needs. A stylish interior, friendly staff, and great service make the shopping experience even better. Eytys also offers personal shopping for those who like help putting together outfits and finding the right style (you can also book a video meeting if you want to shop from home).
NK, Hamngatan 18–20, Norrmalm/City
The lifestyle brand Axel Arigato was founded in 2014 and has since taken the world by storm. In Stockholm, you can find this innovative high-end brand on one of the city’s most famous shopping streets, Biblioteksgatan, and at the NK department store. This is a store for trend-conscious people looking for modern and stylish sneakers and street wear for women and men at reasonable prices. The store is also known for its unisex clothing.
Instead of offering seasonal collections, large stocks, and traditional sales channels, Axel Arigato is a constantly changing and innovating brand. Each week a new style is launched and sold in limited editions. The inspiration comes from Japanese minimalism, and apart from clothes and shoes, they place great importance on music, art, and architecture. The shops remind you of galleries, and here you can experience much more than shopping. They regularly organize events and pop-ups, including album signings, magazine launches, and music events. It’s the perfect gathering place for culture and design fans with a taste for streetwear.
NK, Hamngatan 18–20, Norrmalm/City
As they say it themselves, they have the street in their blood, and it shows. The assortment includes carefully selected street brands that mix giants such as Nike and Adidas with classics such as Vans, Patagonia, and The North Face, plus several new avant-garde brands. In other words, you’ll have no problem finding your style. If you’re a dedicated skater, you should go for Junkyard’s store on Norrlandsgatan (formerly called Hollywood), one of the skate culture hubs in Stockholm. It’s a skate shop where skaters can find everything they need – skateboards, longboards, accessories, shoes, and more.
Norrlandsgatan 14, Norrmalm/City
Have fun streetwear shopping in Stockholm
There you have our guide to places that sell streetwear in Stockholm. We hope you find what you need for your particular style – whether you’re looking for limited edition sneakers, stylish clothes, or some other street fashion. The city’s streetwear shops are waiting for you. Good luck and have fun!