Shopping for watches in Stockholm

- Your guide to the city's top watch stores
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A wristwatch is one of the best style statements you can make. And if you’re looking for a new watch in Stockholm, you’re in luck—there are plenty of great stores to choose from. Whether you want to invest in a timeless classic from a top brand or a sporty, high-tech design, you’ll find something that fits your taste and budget. Here’s your guide to the best watch shops in Stockholm.
Last updated: January 15, 2025
There’s something special about watches. Sure, they tell time, but they’re also a beautiful accessory that adds a personal touch to your style—almost like an extension of your personality. While most of us can’t afford the world’s priciest watch, the Graff Diamonds Hallucination, which sold for an eye-watering SEK 445.5 million, a nice watch is something we’re happy to spend money on.

Some people love the timeless luxury of brands like Rolex or Patek Philippe, while others go for the practicality of smartwatches like Garmin or Apple Watch, perfect for tracking everything from steps to heart rate. Whatever your style or needs, Stockholm has a watch for everyone.

Find the right watch store in Stockholm


Stockholm is full of great watch shops for anyone looking to upgrade their wrist game. Across the city, you’ll find stores offering everything from timeless classics with rich histories to cutting-edge models that are perfect for the gym or your morning run.

With so many excellent options, it can be tough to know where to start. That’s why we’ve put together a guide to the best watch stores in Stockholm. Whether you’re shopping for a new timepiece or need a skilled watchmaker, this guide has you covered. Many of them also have an online shop if you want to check out the range online instead.

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Nymans Ur 1851

The classic Nymans Ur 1851 is located on one of Stockholm’s most exclusive streets, Biblioteksgatan, and offers the largest selection in Scandinavia. Here, you’ll find carefully selected watches and jewelry from some of the world’s most exclusive brands. With a history dating back to 1851, this iconic shop blends tradition and expertise with a fresh approach to help you find your dream timepiece.

As an authorized retailer for world-famous brands like Rolex, Longines, Jaeger-LeCoultre, Baume & Mercier, Tissot, Bell & Ross, and Sjöö Sandström, Nymans Ur has something for every watch enthusiast. They also carry an impressive range of pre-owned watches, including rare treasures from top manufacturers.

Beyond sales, Nymans Ur 1851 offers a full-service workshop staffed by certified watchmakers who provide expert repairs and maintenance for your timepieces.

Biblioteksgatan 1, Norrmalm/City

Hagströms Ur

Looking for a reliable place to buy a watch in Stockholm? Hagströms Ur in Vasastan is a top choice. This trusted watch shop and repair service offers a wide selection of watches from some of the world’s leading brands. Whether you’re after a solid everyday watch or a sleek designer piece, you’re sure to find something that fits your style. They also carry a variety of watch accessories.

At Hagströms Ur, you’ll find brands like Casio, Hirsch, Gant, Seiko, Leff, James Barts, and Bering. Not sure which watch is right for you? Their knowledgeable staff are happy to help you navigate the options. Got a broken watch or clock? Their skilled watchmakers can handle everything from wristwatches to wall clocks, restoring them to perfect working condition. They also offer quick services like battery replacements and watchband repairs.

Norrtullsgatan 10, Vasastan

LuxuryWatches

LuxuryWatches in Östermalm has one of Stockholm’s best selection of exclusive watches
LuxuryWatches in Östermalm is a haven for watch enthusiasts. Since 2015, this boutique on Grev Turegatan has specialized in premium, high-quality timepieces. Whether you’re browsing new or pre-owned models, their impressive selection features all the big names in the watch world, including many pieces you won’t usually find in Sweden. Thanks to their extensive global network, they can even track down rare or “impossible-to-find” models.

Their lineup includes iconic brands like Rolex, Cartier, Jaeger LeCoultre, IWC, Panerai, Hublot, Audemars Piguet, Richard Mille, Breitling, and Omega. They’re also proud to offer Sweden’s largest collection of Patek Philippe watches, from entry-level pieces to multimillion-kronor masterpieces. Whether it’s your first luxury watch or a prized addition to your collection, their expert staff will help you find the perfect match in terms of price, quality, and condition.

As an added treat, the store is home to the world’s first private museum dedicated to Patek Philippe. This one-of-a-kind exhibit showcases everything from classic models to some of the brand’s most prestigious creations (advance booking is required for museum visits.)

Grev Turegatan 12, Östermalm

Breitling

If you appreciate high-quality watches with Swiss heritage, Breitling is probably a name you already know. Established in 1844, this prestigious brand has built a reputation for creating exceptional timepieces, trusted by pilots, military professionals, and watch enthusiasts alike. Their collection includes everything from timeless classics to cutting-edge designs, featuring watches built to handle extreme ocean depths or perform perfectly at high altitudes—and everything in between.

If you’re shopping for a watch in Stockholm, there’s a good chance you’ll find what you’re looking for at Breitling. The brand has two locations in the city: one on the stylish Biblioteksgatan in the city center and another at the shopping mall Mall of Scandinavia. You can book an in-store appointment to try on your favorite models and enjoy personalized service from their knowledgeable team. Can’t make it to the store? No problem—Breitling also offers virtual appointments to help you find the perfect watch from the comfort of your home.

Biblioteksgatan 7, Norrmalm/City
Stjärntorget 13C, Solna
Klockor Stockholm
If you want to invest in a new watch in Stockholm, there are many excellent stores

Watches of Scandinavia

Nestled among the cobblestone streets and historic buildings of Gamla Stan, just steps from the Royal Palace, you’ll find Watches of Scandinavia. Located in an 18th-century bank building at the start of Västerlånggatan, the most famous street in Stockholms Old Town, this boutique specializes in elegant, minimalist timepieces inspired by Scandinavian design—just as the name suggests. You can explore their premium collection in person, or book a digital meeting to get a personalized tour from their knowledgeable staff.

Watches of Scandinavia is dedicated to honoring the rich tradition of Scandinavian watchmaking. Their carefully curated brands are known for impeccable craftsmanship and timeless design. The collection includes some of the region’s top names, such as Ole Mathiesen, De Motu, Sjöö Sandström, Båge & Söner, Epoch, Halda, Neumann, Von Doren, and Pansar Sweden. In addition to selling watches, they also provide repair and maintenance services.

Västerlånggatan 2, Old Town

Fredmans

Fredmans on Strandvägen is a go-to destination among watch stores in Stockholm. Here, you can buy, sell, or trade watches, choosing from an extensive range of new, pre-owned, and vintage timepieces. Their collection includes everything from the big Swiss brands to unique, carefully selected niche names, with options for both men and women. You’ll also find a variety of accessories, like watch cases, straps, tools, winders, and even books about watches (as well as accessories such as sunglasses). The owners bring years of industry expertise, and the staff are always ready to help with advice or style suggestions.

Fredmans is an authorized retailer of brands like Aquastar, Bremont, Longines, Louis Erard, Montblanc, Nivada Grenchen, Sjöö Sandström, Vulcain, and Zodiac. They also offer an impressive pre-owned collection, featuring vintage pieces from legendary names like Rolex, Patek Philippe, Breitling, Cartier, Tudor, and Jaeger-LeCoultre. Alongside sales, Fredmans provides expert repairs, servicing, battery replacements, and other maintenance services to ensure your watch stays in perfect shape.

Strandvägen 15, Östermalm
Klockbutiker Stockholm
Stockholm has a lot to offer for watch lovers – Photo: Pascal Bullan/Unsplash

Krons

Krons, located in the mall PK-huset in the city center, has been a go-to spot for watch enthusiasts since the 1970s. Whether you’re searching for modern timepieces, exclusive classics, or high-quality pre-owned watches in Stockholm, you’ll find plenty to choose from here. Plus, if you’re looking to accessorize beyond a stunning wristwatch, Krons also offers a beautiful selection of jewelry, including necklaces, bracelets, earrings, and rings.

Their lineup features top brands like Tudor, Breitling, IWC, Bell & Ross, Chopard, Certina, Rare Jewelry, Tissot, Sjöö Sandström, Longines, and TAG Heuer. And when it comes to watch maintenance or repairs, you can trust their expertise—Krons is home to Sweden’s largest authorized service center, staffed with certified watchmakers ready to keep your timepiece in perfect condition.

Hamngatan 14, Norrmalm/City

Klockmaster

Klockmaster is a nationwide chain with three convenient locations in the Stockholm area: the shopping centers Fältöversten in Östermalm, Bromma Blocks, and Kista Galleria. They offer a wide selection of quality watches from popular brands at great prices. Whether you’re after a chic women’s watch from a top fashion house, a modern everyday watch, a functional smartwatch, or a sporty chronograph, you’ll find plenty of options to suit your style.

In addition to selling watches, Klockmaster provides expert services to keep your timepiece running perfectly. Their skilled watchmakers can handle battery replacements, engraving, pressure testing, strap changes, and a variety of repairs for most major brands in their workshop.

3 addresses (click to see)
Karlaplan 13, Östermalm
Ulvsundavägen 185 A, Bromma
Danmarksgatan 30, Kista

Good luck in your hunt for the right watch in Stockholm


There you have it—our guide to buying watches in Stockholm. We hope you find the perfect shop for your needs, whether you’re adding a luxury Swiss timepiece to your collection, hunting for a smartwatch to gift your partner, or simply looking for a stylish everyday watch for work. Stockholm’s watch stores have plenty to offer—good luck finding your perfect timepiece!

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