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Stockholm's best fashion shops

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Stockholm is a shopper’s paradise. From big names like H&M and Åhlens to the special little fashion boutiques that offer one-of-a-kind finds this is a stylish and trendy city that embraces its clean Scandinavian aesthetic but isn’t afraid to try something new.
Last updated: January 24, 2022
If you’re visiting Stockholm and want to go beyond the big brands here are our favorite little fashion shops where you kind find that special item to add to your wardrobe.


Grandpa Stockholm
Grandpa – Photo credit: © Grandpa
Södermalm is Stockholm’s trendiest quarter, and Grandpa is one of its trendiest shops. In addition to the hip, well-made clothing Grandpa’s offer bags, funky wooden toothbrushes, vintage, designer homewares, and a lot more. Excellent staff and the sense that you’ve discovered the coolest shop ever. Nowadays they also have shops on Kungsholmen and in the city center.
Södermannagatan 21, Södermalm
Fridhemsgatan 43, Kungsholmen
Gamla Brogatan 32, Norrmalm


Whyred in Sturegallerian, Stockholm
Whyred in Sturegallerian
Their motto is ‘art, music, tailoring’ which tells you something about just how forward this shop (and brand) is. For 16 years Whyred has been helping Swedes add some zing to their wardrobes by staying true to their Scandinavian roots while adding a bit of quirky flair that feels almost British.
Smålandsgatan 20, Norrmalm
Götgatan 36 (Brunogallerian), Södermalm
Drottninggatan 94, Norrmalm (outlet)
Stureplan 4 (Sturegallerian), Östermalm
Mall of Scandinavia, Solna

Nitty Gritty

Nitty Gritty Stockholm
Nitty Gritty – Photo credit: © Nitty Gritty
If you’re looking for unusual and exclusive clothing for both men and women, Nitty Gritty is the place for you. While the shop has its fair share of pricey items there’s a good mix of less expensive – but no less stylish – pieces, with both Swedish and international brands filling the racks.
Krukmakargatan 26, Södermalm (map)


Acne Studios, Norrmalmstorg in Stockholm
Acne Studios at Norrmalmstorg
Back in the 90s Acne was most known for great jeans but since then the brand has carefully cultivated a reputation for being one of Sweden’s most forward-thinking brands. Its flagship store in the center of the city carries their latest innovations for both men and women.
Norrmalmstorg 2, Norrmalm
Nytorget 36, Södermalm
Hamngatan 18-20 (NK), Norrmalm
Hamngatan 10-14 (PK-huset), Norrmalm
Klarabergsgatan 50 (Åhlens), Norrmalm
Torsgatan 53, Vasastan


Weekday clothing store Stockholm
Weekday at Drottninggatan
Three floors exploring the history of both war- and peacetime, the Army Museum looks at conflict through the eyes of those who lived it. Guided tours complement the extensive collection, which includes vintage uniforms you can try on and some of the most amazing artifacts detailing life at various periods through history.
Drottninggatan 63, Norrmalm
Götgatan 21, Södermalm

Our Legacy

Our Legacy Stockholm
OUR LEGACY at Jakobsbergsgatan
OUR LEGACY is known for taking traditional men’s styles and turning them slightly askew. With suiting, workwear, and streetwear all in the mix the clothing in this store is minimalistic yet fun. If you’re anything like Stockholm’s fashionable men, this is the place for you.
Rödabergsgatan 6, Vasastan
Jakobsbergsgatan 11, Norrmalm
Krukmakargatan 24-26, Södermalm

Anna Holtblad

Anna Holtblad fashion store Stockholm
Anna Holtblad
Timeless yet trendy, Anna Holtblad has spent the past twenty years helping to define Swedish fashion. Her signature knitwear, which has a folk-inspired aesthetic, is a particular favorite among fashionistas both in Sweden and abroad.
Odengatan 38, Vasastan

Filippa K

Filippa K, Grev Turegatan, Stockholm
Filippa K at Grev Turegatan
High quality is the name of the game in this boutique, along with expert tailoring. Filippa K is known for her amazing basics, such as t-shirts and pencil skirts, but she also knows how to create a deceptively simple dress or the perfect white men’s shirt that will be a perennial favorite for years to come.
Biblioteksgatan 2, Norrmalm
Hamngatan 18-20 (NK), Norrmalm
Klarabergsgatan 50 (Åhlens), Norrmalm
Götgatan 23, Södermalm
Götgatan 36 (Brunogallerian), Södermalm
Grev Turegatan 18, Östermalm
Humlegårdsgatan 22, Östermalm

Uniforms for the Dedicated

Uniforms for the Dedicated Stockholm
Photo credit: © Uniforms for the Dedicated
A dedication to Mother Earth is the name of the game for this brand, where sustainability is at the forefront but never at the cost of cutting-edge fashion for men. The designs are sleek and ooze Scandinavian cool. And the story behind the brand is almost as interesting as the clothes.
Krukmakargatan 24, Södermalm (map)


This cool, clean, uncluttered shop positively screams Swedish design. Offering an excellent edit of progressive design from across Scandinavia, you’ll be hard-pressed to leave without adding at least one new item to your wardrobe. Aplace also has a magazine dedicated to style.
Norrlandsgatan 11, Norrmalm
Götgatan 36 (Brunogallerian), Södermalm
View Stockholm hopes you enjoy the best fashion our city has to offer!
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