Travelling across Europe throughout the summer, IL PITSTOP will visit five European cities including Barcelona, Budapest and Milan during their respective Spanish, Hungarian and Italian Grands Prix, as well as other key cities including Stockholm and Bratislava.
IL PITSTOP will be situated in Kungsträdgården, Stockholm, and open to the public from 12 pm-6 pm on the 16th to the 18th of June. All attendees will be able to walk around the experience and those over the legal drinking age can enjoy a refreshing Peroni Nastro Azzurro 0.0%.
With 550 million fans globally, Formula One® has never been as popular as it is today, and despite there being 23 races scheduled this year, it’s inevitable not all fans will make it to a race. Super-premium Italian beer brand, Peroni Nastro Azzurro 0.0%, as part of its global partnership with the Aston Martin Aramco Cognizant Formula One® Team (AMF1 Team), is resolving this through its immersive city center experience, IL PITSTOP.
Encouraging fans to feel the passion inside, IL PITSTOP is designed to reimagine the perfect pitstop, where fans can soak up the atmosphere and excitement of a race while also taking the chance to pause and enjoy a moment of refreshment with a Peroni Nastro Azzurro 0.0%. The custom-designed build features the AMR23 replica car, a bespoke viewing gallery, team radio, and an elevated and unique sampling experience of Peroni Nastro Azzurro 0.0%.
For further information on IL PITSTOP and the full schedule, please visit: peroniitalia.com
Sponsored article in collaboration with Peroni.
Photos: © Peroni