A family-owned classic in the heart of the city
City Optik has been right in the centre of Stockholm since 1937, when it first opened its doors. The shop has been family-owned from the start and is one of the true long-standing names in the industry. It’s a place where tradition meets a modern outlook, with staff who’ve been part of the business for decades.
A hand-picked selection and a global sense of style
During these nearly 90 years, City Optik has helped customers from all over Sweden find the right frames and lenses. The team keeps a close eye on the latest trends and works with some of the most interesting brands out there, from well-known fashion houses to niche designer labels.
By visiting both small and large international trade fairs, they keep the range fresh and full of unique finds. You’ll find independent brands like Cutler and Gross, Moscot, and Oliver Goldsmith, alongside designer names such as Miu Miu, Chanel, and Tom Ford. They also carry Japanese favourites like Masunaga and True Vintage Revival.
What ties everything together is quality craftsmanship, timeless design, and often a more environmentally conscious approach. The goal is simple: that every customer walks away with the best pair of glasses they’ve ever had.
Expertise that really makes a difference
Behind the scenes is a dedicated team of eleven people, seven of them licensed opticians. With modern equipment and a high level of expertise, City Optik offers everything from thorough eye exams to more specialised assessments for things like dry eyes and strabismus. By combining the opticians’ knowledge with close collaboration with eye doctors, every customer gets a solution that feels both safe and tailored to them.
The owners, Jenny, Aime, Åsa, and Maria, have been working in the in-house workshop since the 1990s. They combine modern technology with a real feel for craftsmanship that’s hard to find elsewhere. At City Optik, eye health matters just as much as style, which is a big part of what makes the concept work so well.
An award-winning experience
Inside the historic store, the focus has always been on helping customers, inspiring them, and constantly getting better at both. That approach has really paid off over the years. During the 2020s, City Optik has received several major awards, including being named Store of the Year at the Retail Awards in 2020 and earning a top nomination at the Optical Awards in 2021.
Looking ahead, City Optik in Stockholm continues to refine its brand by staying closely in tune with what’s happening and paying attention to the small details.
It’s a beautiful shop with a great atmosphere, a team that’s experienced, knowledgeable, and genuinely friendly, and an excellent range of frames. It’s easy to see why City Optik has become the go-to choice for anyone looking for a personal, carefully curated selection and vision solutions that are truly tailored to you.
3 reasons to visit City Optik
- A unique selection: carefully chosen frames that mix current trends with timeless style
- Real expertise: licensed opticians with specialist knowledge of eye health
- Plenty of inspiration: a wide range of eyewear and fashion influences from around the world
Sponsored article in co-operation with City Optik.
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