Buy a wedding dress in Stockholm: Guide to the city’s best shops

- Where to find the perfect bridal dress for your weeding
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  2. Buy a wedding dress in Stockholm: Guide to the city’s best shops
Looking for a wedding dress in Stockholm? You’ll find plenty of options to suit every taste and budget. Choosing the right dress is one of the biggest steps in your wedding preparations, and the city has everything from high-end boutiques with international designers to small bridal shops known for their personal touch. You can explore timeless classics or discover modern cuts, with expert stylists on hand to guide you through the process. Here’s our guide to the best bridal dress shops in Stockholm.
Last updated: September 29, 2025

Invitations, food, flowers, décor, and the wedding venue – there’s so much to plan before the big day. And at the heart of it all is the wedding dress, one of the most important choices you’ll make. It needs to fit beautifully, feel right, and reflect both your personal style and the vision you and your partner share for your wedding.

That’s why it’s worth trying on different styles at a few shops and ateliers. Often it’s only in the fitting room that you discover how a gown really looks and feels – and which one is the perfect match for you.

Finding the right wedding dress in Stockholm


Stockholm has no shortage of options – from elegant boutiques with international designers to small shops known for their personal service, and ateliers that can create a gown tailored to your wishes. You’ll find everything from couture and custom designs to second-hand and rentals, from timeless classics to modern cuts. In short, something for every style and budget.

But with so many choices, it can be hard to know where to start. That’s why we’ve put together this guide to wedding dresses in Stockholm – with shops and ateliers where you can try, compare, and find your style. An easy way to save time, get a clear overview, and move closer to your dream dress.

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Sara Poul

Find your dream wedding dress at Sara Poul
Sara Poul is an established fashion designer with a flagship boutique in the heart of Stockholm. Here you’ll find elegant, modern gowns that blend Scandinavian simplicity with international glamour – from sophisticated couture pieces to romantic silhouettes with intricate details. The boutique also offers collections for prom, formal occasions, and parties, but bridal fashion takes center stage, with each design created to showcase the bride’s personal style.

Step inside and you’ll find a space where quality and craftsmanship come first. Fabrics are carefully selected, fits are thoughtfully designed, and every gown is made to feel both timeless and contemporary. Whether you’re dreaming of something classic or more striking, you’ll discover a dress that makes your wedding day truly unforgettable.

Sveavägen 17, Norrmalm/City

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Amarà

Amarà is a luxury bridal boutique in the PK-huset shopping center, right in the heart of the city, where design and personal service take center stage. If you’re looking to buy a wedding dress in Stockholm, you’ll find a wide selection (along with ball gowns and evening wear ) ranging from clean, minimalist lines to more detailed silhouettes. The collection includes both international designers and bespoke creations, so you can choose from ready-to-wear pieces or design something entirely your own. The atmosphere is elegant yet welcoming, with a focus on bringing out your personal style.

What truly sets Amarà apart is its professional in-house tailoring service. Experienced seamstresses ensure a flawless fit tailored to you, whether you’re drawn to a romantic lace-and-tulle gown or a sleek minimalist design. During fittings, you’ll have plenty of time to try different styles while the skilled staff guide you with confidence and care. The goal is for you to find your dream dress – one that feels effortless, beautiful, and absolutely right for your big day.

Hamngatan 10, Norrmalm/City

Sublime Style

Sublime Style is a bridal boutique in Vasastan where you can book a private fitting for yourself and up to three guests – giving you the entire boutique to yourselves. The curated collection features top international designers, with gowns that range from modern and romantic to timelessly elegant or fashion-forward. You’ll find everything from sleek minimalist styles to lace, voluminous skirts, and intricate detailing – each with its own twist that makes every dress unique.

What makes Sublime Style stand out is the thoughtful process. Before your visit, you select five dresses from the online collection so that the fitting can focus entirely on trying them on. Once you’re there, you’ll also have access to a wide selection of accessories – veils, gloves, jewelry, bags, and shoes – to complete your look. At Sublime Style, it’s as much about the experience as it is about the dress, all in an environment where you can take your time and discover what truly feels right for you.

Upplandsgatan 54, Vasastan
Bröllopsklänning Stockholm
If you are looking for wedding dresses, Stockholm has many excellent stores – Photo: Unsplash

Milagro

With more than twenty years of experience, Milagro in Östermalm has become one of Sweden’s leading destinations for luxury bridal fashion. The boutique carries renowned names such as Pronovias, Eva Lendel, Woná Concept, Sima Couture, Made With Love, Enzoani, and Rosa Clará – collections that span everything from timeless elegance to contemporary silhouettes. Fittings are by private appointment, giving you and up to three guests a full hour of expert guidance from the knowledgeable staff.

Alongside the latest collections, Milagro also hosts popular sample sales, where previous-season gowns are offered at great prices – a perfect opportunity for brides looking for a beautiful bargain. In-house tailoring services are also available to ensure a flawless fit. With its long-standing expertise, extensive selection, and personal service, Milagro has become a go-to for brides-to-be looking for a wedding dress in Stockholm.

Karlavägen 38, Östermalm

Stockholm Brud & Fest

With one of the largest bridal collections in the city, Stockholm Brud & Fest is a top choice for brides who want plenty of options. The boutique carries international designers like Milla Nova, Demetrios, and Sincerity – each bringing its own distinctive style. When you book a fitting, you can bring up to three guests, and you’ll be guided through the collection by the store’s experienced staff.

The range includes everything from sleek, minimalist silhouettes to more intricate gowns, with a variety of sizes available to try on. Alterations are handled in collaboration with professional tailors, ensuring a flawless fit. The goal is simple: to help you find a dress that feels just right and reflects the exact style you envision for your big day.

Hornsgatan 132, Södermalm

Bröllopsbruket

Bröllopsbruket has two boutiques in Stockholm, one in Bromma and one in Årsta, with a collection of more than 200 wedding dresses. The range includes both pre-owned and new gowns in a wide variety of styles and sizes – with a particularly strong plus-size selection. Every fitting takes place in a private room with seating for your guests, and you can bring up to four friends for a free 90-minute appointment with no obligation to buy.

For something extra, Bröllopsbruket also offers a VIP fitting for up to six guests, complete with alcohol-free sparkling wine and chocolate for the whole group. Each boutique has its own in-house atelier, where skilled seamstresses ensure your gown fits flawlessly. To complete your look, you can also try on bridal shoes, veils, and jewelry. With its broad selection, personal guidance, and tailoring services, Bröllopsbruket has become a go-to for brides who want plenty of choice all in one place.

Bällstaågatan 18, Bromma
Sjöviksbacken 55, Årsta
Brudklänning Stockholm
Find your perfect wedding dress in Stockholm – Photo: Unsplash

Wedding Castle

Located in Barkarby, Wedding Castle offers a wide selection of bridal gowns by renowned designers such as Demetrios, Morilee, Sima Couture, and House of St. Patrick. The collection spans everything from timeless classics to fairytale gowns fit for a princess. Beyond wedding dresses, the boutique also carries evening wear, shoes, and bridal accessories – making it easy to put together your entire look in one place.

Wedding Castle is all about creating a personalized experience for every bride. During your fitting, experienced staff guide you through the collection and provide honest, thoughtful advice. The boutique also offers services like wedding dress dry cleaning and custom alterations to ensure the perfect fit. With its broad selection and attentive guidance, Wedding Castle is a trusted choice for brides-to-be looking for a wedding dress in Stockholm.

Barkarbyvägen 45, Barkarby

Matildas Fest

Matildas Fest in Bromma is a showroom and atelier specializing in custom-made wedding dresses. Here, you have the chance to create a gown that’s truly one of a kind, designed around your ideas and favorite details. You can choose from a wide selection of fabrics and lace, and add unique touches like hand-embroidered pearls and stones to make the dress extra special. While there’s a small ready-to-wear selection to try on, most brides design their gown entirely from scratch.

The boutique is run by Mejan (named after her daughter Matilda), a trained designer and tailor who personally takes your measurements and guides you through every step of the process. Eleven different measurements are taken to ensure the perfect fit, with a final fitting one month before the wedding for any last adjustments – all included in the service. Beyond wedding gowns, Matildas Fest also creates bridesmaids’ dresses and works with wedding planners, florists, and musicians to offer a complete package for your big day.

Kamomillagatan 10, Bromma

Good luck finding the perfect wedding dress in Stockholm


That wraps up our guide to buying a wedding dress in Stockholm. We hope you discover the shop that’s right for you – whether you’re booking a private fitting, exploring different styles, or looking for expert alterations. Take your time, try on a few options, and choose the gown that feels just right. Wishing you and your partner a truly wonderful wedding day.

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