Kid’s clothing store in Norrmalm/City


Drottninggatan 18, Norrmalm/City • view map


Children’s clothes

Price Level


Playful children’s clothes of high quality for every kid

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Color explosions and playful patterns that make you smile. Care for both children’s health and the environment. Good prices and materials that fit both girls and boys. That’s what you get when you step into Villervalla’s magical world. Here you’ll find children’s clothes that let children be children.

Since 2005, Villervalla has designed and made affordable children’s clothes that don’t look like anybody else. The company was founded in Gothenburg, and today it has seven stores and 50 retailers throughout Sweden (and they’re also popular abroad). In Stockholm, you’ll find their lovely clothes in an inspiring store in the middle of the city on Drottninggatan. There’s also an outlet with clothes from previous seasons and of course an online shop at

You’ll find everything your child may need in the large selection when it comes to clothing – baby bodies, sweaters, pants, dresses, denim, sleepwear, outerwear, and UV clothing are just a few examples. The collections include garments in all possible colors and playful patterns where the idea is that the different pieces of clothing can be mixed and matched throughout the range. The children can also use Villervalla throughout their whole childhood – the sizes vary from premature and newborns up to 152. In addition, there’s a smaller selection for adults who want to wear lovely patterns or why not match their kid.

Top 3 reasons to visit

Nice clothes in playful patterns and colors

High quality and focus on sustainability

Lovely shop with a perfect location in central Stockholm



+46 (0)8 99 01 39

Opening Hours

Monday 10 am – 6 pm
Tuesday 10 am – 6 pm
Wednesday 10 am – 6 pm
Thursday 10 am – 6 pm
Friday 10 am – 6 pm
Saturday 11 am – 4 pm
Sunday 11 am – 3 pm

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