At Bergsgatan 24, somewhat of a backstreet in Kungsholmen, you’ll find the popular cheese and deli store Wijnjas Grosshandel. There are more than 300 different kinds of cheese on the shelves in a room that almost looks like a warehouse. There are also other delicacies such as olive oils, marmalade, biscuits, pasta, and charcuterie. Cheese lovers from near and far come here to shop.
Last updated: September 1, 2020
Thanks to the fact that we import ourselves, we have good prices, but the biggest reason why people buy from us is the quality and the wide range. Here, you’ll find cheeses that cannot be found anywhere else, says Mathias Beckius, CEO.
Wijnjas opened its doors for the first time in 1979. And then, as the name (‘grosshandel’) reveals, in the form of a wholesale company that supplied cheese to restaurants. After a while, they also opened a restaurant, but as time went on, the demand from individual customers grew, and today Wijnjas is a very popular deli shop.
Cheese lovers from near and far come to Wijnjas Grosshandel to shop.
“Some may think that you have to buy large quantities here because of the name, but that’s absolutely not the case. It’s fine to buy 150 grams if you want,” says Mathias.
If you enter here, however, the chances are high that you’ll leave with a lot more cheese than that. Because even though the premises and decor are simple, Wijnjas inspires you to discover new flavors and aromas. The staff is enthusiastic and knowledgeable and is happy to guide you through the rich selection of cheeses.
“The best thing about working here is definitely all the happy customers you meet. Finding that special cheese that someone ate in Madeira last summer is fun,” says Mathias. He’s also happy to receive tips from customers on new cheeses to add to the range.
When people enter the store, a common saying is that it feels like being in France. And of course, a large part of the range is Mediterranean-inspired.
“They are good at food in southern Europe. There are lots of good products from France, Spain, and Italy,” says Mathias.
The best thing about working here is definitely all the happy customers you meet. Finding that special cheese that someone ate in Madeira last summer is fun.
– Mattias Beckius –
But in recent years, the interest in Swedish cheese has also increased significantly.
“A lot has happened in the cheese world in Sweden, and nowadays, there are many good Swedish farm cheeses. Here you can, for example, buy the traditional Wrångebäck Cheese, which has been named the fourth-best cheese in the world,” says Mathias.
More examples of good Swedish cheeses are ‘Eldost,’ which is a Swedish variant of halloumi and stored ‘Prästost,’ ‘Grevé,’ and ‘Herrgårdsost.’ Even though Swedish cheeses are becoming more and more popular, the bestsellers are still classics like Parmesan and Gruyère. And Mathias says they sell enormous amounts of Saint Agur.
Mathias himself, who has worked at Wijnjas for 14 years, comes from a food family.
“It felt obvious that I should work in the food industry. In my family, everyone has been working with food in some way. My grandfather was a butcher, so it became natural for me to have a career in food.”
Which is his own favorite cheese? A Swedish ‘Prästost’ that has been stored for 37 months. How does it taste? You’ll find out when you visit the store next time.
|Bergsgatan 24, 112 23 Stockholm, Sverige|
Sponsored article in collaboration with Wijnjas Grosshandel.
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