WATCH THE SHOW NOW AND SHOP RIGHT AWAY– THE NEW FASHION BUSINESS MODEL

The fashion business is always under construction. Back in the days the customer (often wealthy) used to decide how and what to wear. A tailor sewed the clothes by the customers’ taste and measures, this is what bespoke means. The first designer who changed this is Charles Worth around 1850´s. He designed a collection and the customer had to choose one or several of the designs.

A while ago I watched the inspirational series Mr Selfridge, which is one of the most famous department stores at Oxford Street. In one of the episodes they hire tailors to produce a “ready to wear” line, moving on from “bespoke”. This is what industrialization created with its strong wave through 20th century.

Ready to wear became the main business model for fashion houses ….. read more 

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