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EMBRACE THE DIGITAL ERA OR DIE

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Hello there, hope you guys are doing well !? Stockholm life is great and the Winter is really here now. We have seen the first white morning this year as it snowed last night. Last week I ´ve had my 29:th birthday celebration with friends and family, the last 20:th something birthday before 30. I´m happy and appreciate all the love from all of you who congratulated me.  My thoughts have been about the digital world we´re living in lately and how companies adapt to it. I have been discussing this with friends working at different companies and all of…

HECTIC WEEK WITH DIFFERENT TYPES OF WORK

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Hectic week with different tyoes of work. Hello there my friends, I hope you had a good week. I´ll update some happenings of these hectic weeks with lots of work and fun. I had to finish all work for Hextie and send it to them, we shot different styles of ties, bowties and belts with different colors and outfits. The shooting took 2 days and two shooting occasions, but the postproduction work took quite a while to reach that perfection. Some of the pictures are already out and shared on their Instagram account, you can see them here: https://www.instagram.com/p/BLwvneiAENH/?taken-by=hextie  .…

DO WHAT YOU LOVE AND YOU WILL NEVER WORK A DAY IN YOUR LIFE.

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When you think about it, what is the first thing that comes to your mind when you get the question: what do you love to do in life? When I talk to kids, they answer me very fast. It could be gaming, football or toys, but adults to the opposite, for a strange reason lose their clarity and tend to not know the answer at all. I mean why don´t people hold on to what they love since they are kids? It should be very simple. The only answer I think of is life´s challenges, which make us come away…

NEXT PRESIDENT OF AMERICA, TRUMP OR CLINTON?

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The other day I turned on the TV news and saw a debate between the next president candidates in America, Trump and Clinton. Well we have seen lots of parody videos on social media by now of what they will offer if they would´ve won the election. It´s quite funny, because I don´t think any of them have the right leading profile. According to me Trump has way too little experience in politics out of the way he behave and express himself. If we think about it, a guy who´s got a lot of money coming from a background…

STOCKHOLM AUTUMN LIFE

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Hello friends, The past week I´ve been on a super ”fall mood”. It´s like I´ve changed totally from summer over to autumn. I guess all the people in Stockholm switched to this mood  now as well, a little late, but you know that we had great weather in the beginning of this autumn period. I did´nt have that much time to shoot new pictures, due to work matters. But a good friend of mine asked me if I could be his model for “The best hairdresser” contest in Sweden. The hair stylist is Joe Yves, who has done amazing work recently with…

HOW IMPORTANT ARE THE ACCESSORIES YOU WEAR?

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Many people have asked me lately  about the accessories I wear and I came to think about it, I really love my accessories. That is why I put so much effort on matching them with the rest of my style and outfits. I don´t wanna make a big deal of it, it´s just accessories, right? For me it´s more than that, when I look at someone, the first thing I look at is the persons accessories actually. It tells so much about you even if it´s a small piece of design with different types of materials. I had a discussion…

THE LOVELY AUTUMN SEASON (THE LAYERING SEASON)

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I have so been longing to this autumn season, when I finally can use my lovely outfits with the favorite fabrics of cashmere, wool, leather, suede and more. This time has been strangely warm in Sweden though, in a way we´re not used to. I remember last year felt cold in the end of september. That delayed the usage of this wonderful garments I´ve been dreaming of. Anyways I have taken the chance to use the great weather to find cool shooting areas around Stockholm. We have found two new cool places, one is quite close to the centre which is…

WATCH THE SHOW NOW AND SHOP RIGHT AWAY– THE NEW FASHION BUSINESS MODEL

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The fashion business is always under construction. Back in the days the customer (often wealthy) used to decide how and what to wear. A tailor sewed the clothes by the customers’ taste and measures, this is what bespoke means. The first designer who changed this is Charles Worth around 1850´s. He designed a collection and the customer had to choose one or several of the designs. A while ago I watched the inspirational series Mr Selfridge, which is one of the most famous department stores at Oxford Street. In one of the episodes they hire tailors to produce a “ready…

INFLUENCE MARKETING

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It´s been a good week and I´ve kept myself busy with several photo-shoots in collaboration with some brands. One of these brands was Hextie, that you can see everywhere on Instagram and other social media platforms. Why does Hextie want to collaborate with me? It´s because they want to use “Influence Marketing” … To read more click here.

FASHION SEGMENTS

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Hello there! The Stockholm fashion week has just passed through with all its hype and I´m still looking for a red thread in it. I think it´s something into the luxurious fabric velvet among others. I will get back to this fashion report later on, but I thought I´ll write about the different market segments here, as not many people know of them or mix between them at least. The fashion pyramids contains different levels of segments. Depending on the segment level you find differences between quality, creativity and price. To read more click on the link below: http://www.tonyvoltaire.com/single-post/2016/09/11/FASHION-SEGMENTS

Welcome to my world – Tony Voltaire

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Hello there! This is my first post here on Viewstockholm.com. It feels quite exciting as we decided to cooperate during this summer and now we are here. It will be a pleasure to work with the people behind this amazing site, lovely and hardworking people. Now I will join the family and add some “Tony-spice” to it for a hopefully little better taste :D. With the very first post I want to introduce myself to the people who wonder who I am of course. My name is Tony Voltaire, I´m 28 years old and born and raised in Stockholm. I´m…