Thule is an old Swedish company. It was founded in 1942 by the outdoor lover Erik Thulin in Småland (Swedish province). Since then, Thule has focused on developing smart and stylish quality products that help you transport your things wherever your hobbies lead you. Over the years, the company has created everything from the first car racks launched in 1962 to rooftop cargo carriers and modern multifunctional strollers, and quality luggage.
The concept store has Thule’s complete range, and everything is in stock. Assembling is always included, and the staff is knowledgeable and very helpful.
“We want to inspire everyone to get out and get moving in nature. We want to show that it doesn’t have to be complicated at all to go for a run even if you have small children and that it can be easy to take your bike, kayak, or other equipment with you, regardless of whether you travel by car or plane,” says Johan.
The fast-growing Active with kids category includes multifunctional strollers for running, walking, cycling, and even cross-country skiing.
“Most people who have tried to take their child in a traditional sled in the cross-country ski trail know how heavy it gets. With our stroller, you simply replace the wheels with runners. The child sits in the stroll above the ground, which means that it keeps the heat better and thus reduces friction and makes it much easier to pull,” says Johan.
– Johan Lindell, Store Manager –
“For us working in the store, it’s fun that the range is so large and varied. We meet many different types of customers; everyone from real professionals and enthusiasts who know exactly what they need to new parents who wish to be guided in all possible ways to take their children out. Also, business people who want bags with a stylish design and good quality when they travel choose Thule.”
To provide outstanding and personal service, the staff tests a lot of the range. Everyone who works here is also active in one or more sports and outdoor activities that they, as a result, are extra passionate about. This passion spreads to customers.
“We have different expertise and often spend a lot of time with each customer to find the best solution for their needs,” says Johan.
“With the stroller, both my daughter and I can enjoy a run.”
Thule Store Stockholm
|Kungsgatan 12, 111 35 Stockholm, Sverige||Kungsgatan 12-14|
111 35 Stockholm
Sponsored article in collaboration with Thule Store Stockholm.