“We’re entrepreneurial souls,” says Valle. “It all started with delivering breakfast boxes around Stockholm. That was Juliana’s idea. She designed the menu, and we started selling online. Our catering concept, where we delivered a ready-made package with juices, American pancakes, and fresh fruit, didn’t exist before. And that’s how we made a name for ourselves. We work a lot with visual and good food, something that people appreciate.”
“We’ve been very fearless and unconventional in our approach, with guerrilla marketing and so on. In that way, we’ve been able to build up a network of influencers,” says Valle.
He also highlights that they’re not a pure PR or event company.
“We don’t pretend to be experts. We have a ready-made environment and the tools to create a fantastic event. You could call us Venue Holders,” he says.
And you will definitely say wow when you enter through the door. Here, you’ll find flower-covered walls, a telephone booth, a bathtub, flamingos, and a sign that says ‘Pink is the new black’ – all with a pink theme.
“We put a lot of thought into the visual part. The food should look magical, but also taste magical.”
Whether you stop by for a spontaneous brunch or book a luxury event, you can expect top-class food and, to say the least, an Instagram-friendly environment. Welcome in!
The Pink Company
|Sankt Eriksgatan 70, 113 20 Stockholm, Sverige||Sankt Eriksgatan 70|
113 20 Stockholm
Sponsored article in collaboration with The Pink Company.