{"id":267910,"date":"2026-10-03T16:55:04","date_gmt":"2026-10-03T14:55:04","guid":{"rendered":"https:\/\/viewstockholm.com\/?p=267910"},"modified":"2026-10-03T17:01:55","modified_gmt":"2026-10-03T15:01:55","slug":"hultins-optik-ostermalm","status":"publish","type":"post","link":"https:\/\/viewstockholm.com\/sv\/hultins-optik-ostermalm\/","title":{"rendered":"Hultins Optik \u00d6stermalm"},"content":{"rendered":"

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Det \u00e4r ett h\u00e4ndelserikt \u00e5r f\u00f6r Hultins Optik. Butiken p\u00e5 S\u00f6dermalm har utsetts till \u00c5rets Optiker 2026, och nu forts\u00e4tter satsningen p\u00e5 \u00d6stermalm. Butiken p\u00e5 Karlav\u00e4gen har helrenoverats f\u00f6r att ge plats \u00e5t fler synunders\u00f6kningar och ett mer exklusivt uttryck. Allt med samma fokus som alltid: f\u00f6rstklassig \u00f6gonv\u00e5rd, gediget hantverk och samma Hultins-k\u00e4nsla i b\u00e5da butikerna.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ admin_label=”Last updated + social sharing – Swedish” _builder_version=”4.14.2″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” global_module=”45992″ global_colors_info=”{}”][et_pb_column_inner type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Last updated” _builder_version=”4.16″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#5c8cb2″ global_colors_info=”{}”]Uppdaterad:<\/strong> oktober 3, 2026[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Social sharing” _builder_version=”4.16″ _module_preset=”default” custom_margin=”-12px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

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Hultins Optik v\u00e4xlar upp p\u00e5 \u00d6stermalm<\/h2>\n
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Det h\u00e4nder mycket hos Hultins Optik just nu. S\u00f6dermalmsbutiken har utsetts till \u00c5rets Klarsyntbutik 2026, satsningen online har tagit rej\u00e4l fart och n\u00e5gra av v\u00e4rldens st\u00f6rsta modehus har f\u00e5tt upp \u00f6gonen f\u00f6r Stockholmsoptikern. Men den mest synliga f\u00f6r\u00e4ndringen finns just nu p\u00e5 \u00d6stermalm.<\/span><\/p>\n

P\u00e5 Karlav\u00e4gen har Hultins Optik precis \u00f6ppnat d\u00f6rrarna till en helt nyrenoverad butik. Samma lokal har f\u00e5tt ett nytt uttryck och genom att utnyttja ytan smartare har man dessutom f\u00e5tt plats med ytterligare ett unders\u00f6kningsrum. Samtidigt v\u00e4xer teamet. <\/span><\/p>\n

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En optikerbutik ut\u00f6ver det vanliga<\/h2>\n
\n

Hultins tog \u00f6ver verksamheten p\u00e5 \u00d6stermalm 2019. Under flera \u00e5r drevs den vidare under sitt tidigare namn innan den 2025 blev Hultins Optik \u00d6stermalm. Nu har n\u00e4sta stora steg tagits.<\/span><\/p>\n

Den nyrenoverade butiken skiljer sig markant fr\u00e5n vad man vanligtvis kan f\u00f6rv\u00e4nta sig av traditionella optikerbutiken. H\u00e4r finns fiskbensparkett, specialbyggd inredning, stora designlampor och gott om plats f\u00f6r b\u00e5garna. Men satsningen handlar om mer \u00e4n det man ser. Ombyggnaden har ocks\u00e5 gett plats f\u00f6r ytterligare ett unders\u00f6kningsrum och fler medarbetare rekryteras.<\/span><\/p>\n

\u201dVi har funnits p\u00e5 \u00d6stermalm sedan 2019 och k\u00e4nt l\u00e4nge att det finns betydligt mer potential h\u00e4r. Nu har vi f\u00e5tt m\u00f6jligheten att skapa den butik vi verkligen vill ha, b\u00e5de n\u00e4r det g\u00e4ller upplevelsen f\u00f6r kunden och vad vi kan erbjuda\u201d, s\u00e4ger \u00c5sa Ald\u00e9n, del\u00e4gare i Hultins Optik.<\/span><\/p>\n

Hultins har funnits i Stockholm sedan 1939 och har idag tv\u00e5 butiker med lite olika uttryck, men samma Hultinsk\u00e4nsla. S\u00f6dermalm \u00e4r n\u00e5got mer lekfullt och trenddrivet medan \u00d6stermalm drar \u00e5t det klassiska och eleganta. Tanken \u00e4r samtidigt att kunderna ska k\u00e4nna sig hemma i b\u00e5da.<\/span><\/p>\n

Och S\u00f6dermalm har redan f\u00e5tt ett fint kvitto p\u00e5 sin utveckling. P\u00e5 Klarsyntm\u00e4ssan 2026 uts\u00e5gs Hultins Optik S\u00f6dermalm till \u00c5rets Klarsyntbutik.<\/span><\/p>\n

\u201dIf we love it, we’ll stock it\u201d<\/b><\/p>\n

Som frist\u00e5ende optiker styr Hultins helt \u00f6ver sina egna ink\u00f6p. Teamet reser regelbundet till m\u00e4ssor och showroom runt om i v\u00e4rlden f\u00f6r att uppt\u00e4cka nya kollektioner och hitta n\u00e4sta favorit.<\/span><\/p>\n

\u201dVi brukar s\u00e4ga \u2018If we love it, we’ll stock it\u2019. Det \u00e4r egentligen hela v\u00e5r ink\u00f6psfilosofi. Vi ska sj\u00e4lva tycka om det vi s\u00e4ljer och k\u00e4nna att vi kan st\u00e5 bakom det\u201d, s\u00e4ger David Ald\u00e9n, del\u00e4gare i Hultins Optik.<\/span><\/p>\n

P\u00e5 hyllorna blandas Cartier, Dior, Celine och Loewe med mindre varum\u00e4rken som franska John Dalia och schweiziska Nirvan Javan. Hultins \u00e4r ensamma i Sverige om John Dalia och har ocks\u00e5 byggt upp ett n\u00e4ra samarbete med Nirvan Javan.<\/span><\/p>\n

Passionen stannar inte vid b\u00e5garna. B\u00e5da butikerna har egna verkst\u00e4der och Hultins har blivit s\u00e4rskilt duktiga p\u00e5 tonade glas. Man arbetar \u00e4ven med egna f\u00e4rger, d\u00e4r en av dem \u00e4r Peter’s Saint Blue, en bl\u00e5 ton d\u00f6pt efter del\u00e4garen Peter Wilnier.<\/span><\/p>\n

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Mer \u00e4n snygga b\u00e5gar<\/strong><\/h2>\n
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Bakom intresset f\u00f6r mode finns en stark klinisk verksamhet. Synunders\u00f6kningarna f\u00e5r normalt en timme och b\u00e5da butikerna har modern klinisk utrustning, bland annat OCT, som ger optikerna m\u00f6jlighet att unders\u00f6ka \u00f6gats strukturer mer ing\u00e5ende och ger bra f\u00f6ruts\u00e4ttningar \u00e4ven vid mer komplicerade fall.<\/span><\/p>\n

Det nya unders\u00f6kningsrummet p\u00e5 \u00d6stermalm \u00e4r en viktig del av ombyggnaden och ger m\u00f6jlighet att ta emot fler kunder.<\/span><\/p>\n

Samtidigt som Hultins investerar i den fysiska butiken v\u00e4xer man digitalt. Under \u00e5ret har f\u00f6retaget blivit auktoriserad onlinepartner f\u00f6r Cartier och d\u00e4refter f\u00f6rsta och hittills enda auktoriserade onlinepartnern i Norden f\u00f6r Dior, Celine och Loewe.<\/span><\/p>\n

Det \u00e4r tv\u00e5 satsningar som g\u00e5r hand i hand. Fler kunder hittar Hultins digitalt, samtidigt som man forts\u00e4tter investera i det som inte g\u00e5r att \u00e5terskapa p\u00e5 en sk\u00e4rm: m\u00f6tet, synunders\u00f6kningen, hantverket och m\u00f6jligheten att faktiskt prova sig fram till r\u00e4tt glas\u00f6gon.<\/span><\/p>\n

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V\u00e4rd en omv\u00e4g<\/h2>\n
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Om optikerbutiker hade haft en egen Guide Michelin hade den nya \u00d6stermalmsbutiken varit v\u00e4rd en omv\u00e4g.<\/span><\/p>\n

S\u00e5 n\u00e4sta g\u00e5ng du befinner dig p\u00e5 \u00d6stermalm kan det vara l\u00e4ge att ta den d\u00e4r extra sv\u00e4ngen f\u00f6rbi Hultins Optik p\u00e5 Karlav\u00e4gen 73. \u00c4ven om du inte trodde att du beh\u00f6vde ett par nya glas\u00f6gon eller solglas\u00f6gon.<\/span><\/b><\/p>\n

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3 bra sk\u00e4l till ett bes\u00f6k:<\/b><\/p>\n