{"id":18075,"date":"2018-01-02T13:57:25","date_gmt":"2018-01-02T12:57:25","guid":{"rendered":"https:\/\/viewstockholm.com\/ann-christin-json-widinghoff\/"},"modified":"2018-01-02T13:59:33","modified_gmt":"2018-01-02T12:59:33","slug":"ann-christin-json-widinghoff","status":"publish","type":"post","link":"https:\/\/viewstockholm.com\/sv\/ann-christin-json-widinghoff\/","title":{"rendered":"Ann-Christin J:son-Widinghoff – kvinnan bakom Br\u00f6llopsm\u00e4ssan"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”Ann-Christin J:son-Widinghoff” subhead=”- kvinnan bakom Br\u00f6llopsm\u00e4ssan ” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%7%%” scroll_down_icon_color=”#ffffff” _builder_version=”4.6.6″ title_font=”Playfair Display|on|||” title_font_size=”80px” content_font=”|800||on|||||” content_font_size=”20px” content_letter_spacing=”2px” content_line_height=”1.3em” subhead_font=”|800||on|||||” subhead_font_size=”28px” subhead_letter_spacing=”1px” subhead_line_height=”1.2em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2018\/01\/brollopsmassan-stockholm-header.jpg” max_width_tablet=”50px” animation_style=”fade” animation_duration=”500ms” hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”42px” title_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_title=”margin-bottom: 20px;” custom_css_subtitle=”margin-bottom: 40px;” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” content_text_shadow_horizontal_length_tablet=”0px” content_text_shadow_vertical_length_tablet=”0px” content_text_shadow_blur_strength_tablet=”1px” subhead_text_shadow_horizontal_length_tablet=”0px” subhead_text_shadow_vertical_length_tablet=”0px” subhead_text_shadow_blur_strength_tablet=”1px” content_link_text_shadow_horizontal_length_tablet=”0px” content_link_text_shadow_vertical_length_tablet=”0px” content_link_text_shadow_blur_strength_tablet=”1px” content_ul_text_shadow_horizontal_length_tablet=”0px” content_ul_text_shadow_vertical_length_tablet=”0px” content_ul_text_shadow_blur_strength_tablet=”1px” content_ol_text_shadow_horizontal_length_tablet=”0px” content_ol_text_shadow_vertical_length_tablet=”0px” content_ol_text_shadow_blur_strength_tablet=”1px” content_quote_text_shadow_horizontal_length_tablet=”0px” content_quote_text_shadow_vertical_length_tablet=”0px” content_quote_text_shadow_blur_strength_tablet=”1px” button_one_text_shadow_horizontal_length_tablet=”0px” button_one_text_shadow_vertical_length_tablet=”0px” button_one_text_shadow_blur_strength_tablet=”1px” button_two_text_shadow_horizontal_length_tablet=”0px” button_two_text_shadow_vertical_length_tablet=”0px” button_two_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” box_shadow_horizontal_image_tablet=”0px” box_shadow_vertical_image_tablet=”0px” box_shadow_blur_image_tablet=”40px” box_shadow_spread_image_tablet=”0px” box_shadow_horizontal_button_one_tablet=”0px” box_shadow_vertical_button_one_tablet=”0px” box_shadow_blur_button_one_tablet=”40px” box_shadow_spread_button_one_tablet=”0px” box_shadow_horizontal_button_two_tablet=”0px” box_shadow_vertical_button_two_tablet=”0px” box_shadow_blur_button_two_tablet=”40px” box_shadow_spread_button_two_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” sticky_enabled=”0″]Intervjuer<\/span><\/a>
\n[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.6″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”41069″][et_pb_row _builder_version=”4.0.11″ custom_margin=”-40px||-40px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs home_icon=”%%236%%” use_home_text=”on” _builder_version=”3.27.4″ body_font=”|800||on|||||” body_text_color=”#999999″ body_font_size=”14px” body_letter_spacing=”1px” body_line_height=”1.5em” separator_text_color=”#bbbbbb” separator_line_height=”1em” link_font=”|800|||||||” link_text_color=”#bbbbbb” link_font_size=”14px” link_letter_spacing=”1px” link_line_height=”1.5em” linkhover_font=”|800|||||||” linkhover_text_color=”#5c8cb2″ linkhover_font_size=”14px” linkhover_letter_spacing=”1px” linkhover_line_height=”1.5em” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.6.6″ hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” custom_padding=”0px||||false|false” sticky_enabled=”0″][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.6.6″ hover_enabled=”0″ sticky_enabled=”0″ custom_margin=”-40px||||false|false”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” module_class=”intro” _builder_version=”4.6.6″ module_alignment=”left” text_font=”|700|||||||” text_font_size=”22px” text_line_height=”1.3em”]26-27 januari 2019 kommer Br\u00f6llopsm\u00e4ssan i Stockholm f\u00f6r 19:e \u00e5ret i rad att inspirera blivande brudpar att skapa sitt dr\u00f6mbr\u00f6llop. Grand Hotell som st\u00e5r v\u00e4rd f\u00f6r lokalen d\u00e4r Br\u00f6llopsm\u00e4ssan h\u00e5lls varje \u00e5r andas tidl\u00f6s lyx och glamour.
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ admin_label=”Last updated + social sharing – Swedish” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_module=”45994″][et_pb_column_inner type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default” saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Last updated” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#5c8cb2″]Uppdaterad:<\/strong> januari 2, 2018[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default” saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Social sharing” module_class=”social-sharing-articles” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”-12px||||false|false” custom_padding=”||||false|false”][socialpug_share][\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”4.6.6″ hover_enabled=”0″ custom_margin=”-20px||||false|false” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

Men det var inte p\u00e5 Grand Hotell allting en g\u00e5ng b\u00f6rjade. Ann-Christin J:son-Widinghoff, grundare och VD f\u00f6r Br\u00f6llopsm\u00e4ssan ber\u00e4ttar om hur allting tog sin b\u00f6rjan.<\/p>\n

Efter 20 \u00e5r p\u00e5 Dagens Nyheter startade hon 1992 sitt f\u00f6retag och samma \u00e5r best\u00e4mde hon sig f\u00f6r att skapa en egen lokal tidning i v\u00e4stra Stockholm. Det skulle bli, och blev, en f\u00e4rgglad tabloid d\u00e4r f\u00f6rsta upplagan trycktes i 20 000 exemplar. Tidningens upplaga v\u00e4xte snabbt, allt gick mycket bra, n\u00e4stan \u00f6ver f\u00f6rv\u00e4ntan, och redan under h\u00f6sten 1994 var upplagan uppe i 130 000 exemplar varje m\u00e5nad.<\/p>\n

– Det gick s\u00e5 bra att jag n\u00e4stan h\u00f6ll p\u00e5 att jobba ihj\u00e4l mig, och 1998 blev jag tvungen l\u00e4gga tidningen p\u00e5 is p\u00e5 grund av utmattning, ber\u00e4ttar Ann-Christin.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||” animation_style=”fold” animation_direction=”bottom” column_structure=”1_2,1_2″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2018\/01\/ann-christin-json-widinghoff.jpg” alt=”Ann-Christin J:son-Widinghoff” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ animation_direction=”off” border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_color=”#000000″ background_position=”top_left” custom_padding=”20px|20px|20px|20px” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ text_font=”Playfair Display||on||||||” text_font_size=”46″ text_orientation=”center” background_layout=”dark” module_alignment=”center” animation_style=”slide” animation_direction=”right” animation_delay=”500ms” hover_enabled=”0″ custom_css_main_element=”line-height: 130%;||padding: 15px 20px 20px 20px;” border_color_all=”#ffffff” border_style_all=”solid” use_border_color=”on” border_width=”3px” border_style=”solid” sticky_enabled=”0″]”Man m\u00e5ste v\u00e5ga! Jag har alltid trott p\u00e5 min kraft att skapa.”
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

Ann-Christin, som under v\u00e5rt samtal visar sig vara en v\u00e4ldigt social person, har under alla \u00e5r i tidningsbranschen ocks\u00e5 skapat ett stort kontaktn\u00e4t, fr\u00e4mst bland sm\u00e5, lokala f\u00f6retagare och butiker. Dessa f\u00f6retag ville g\u00e4rna annonsera i hennes tidning. Oftast skedde f\u00f6rs\u00e4ljningen genom personliga m\u00f6ten med de hon samarbetade med, och tanken var att lyfta fram alla de sm\u00e5 torgen som fanns och finns i v\u00e4stra Stockholm. Engagemanget bland sm\u00e5f\u00f6retagarna gjorde henne mycket omtyckt.<\/p>\n

– Man gillade helt enkelt min aff\u00e4rsid\u00e9, s\u00e4ger Ann-Christin, ler och minnet, och forts\u00e4tter:<\/p>\n

– Jag ville v\u00e4nda mig mot sm\u00e5f\u00f6retag som inte alltid hade samma b\u00e4righet som butikerna i stora k\u00f6pcentrum. De sm\u00e5 skulle f\u00e5 chansen att lyftas fram p\u00e5 ett personligt s\u00e4tt. Det var en rolig tid och jag skapade m\u00e5nga b\u00e5de sp\u00e4nnande och roliga kontakter.<\/p>\n

Efter 1998 fick hon nya influenser och gjorde en egen tidning f\u00f6r V\u00e4llingby Centrum under ett par \u00e5r. D\u00e5 pl\u00f6tsligt en dag, \u00e5r 2001, fick hon fr\u00e5gan fr\u00e5n en fotograf om hon inte kunde t\u00e4nka sig att skapa en br\u00f6llopsm\u00e4ssa eftersom hon hade ett s\u00e5 stort kontaktn\u00e4t.<\/p>\n

Det \u00e4r l\u00e4tt att f\u00f6rst\u00e5 varf\u00f6r hon fick det f\u00f6rslaget n\u00e4r man tr\u00e4ffar Ann-Christin. Hon \u00e4r varm, glad och karismatisk och har ofta n\u00e4ra till skratt. F\u00f6rsta g\u00e5ngen hon anordnade br\u00f6llopsm\u00e4ssan var en vacker v\u00e5rdag 2001 och hon l\u00e5nade d\u00e5 samlingssalen i S:t Tomas kyrka i V\u00e4llingby. Tio f\u00f6retag ville vara med och st\u00e4lla ut.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” module_id=”article” _builder_version=”3.25″ custom_margin=”-20px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2018\/01\/brollopsmassan-stockholm.jpg” alt=”Br\u00f6llopsm\u00e4ssan Stockholm” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.6″ animation_style=”fade” animation_direction=”left” hover_enabled=”0″ border_style=”solid” animation=”fade_in” sticky=”off” always_center_on_mobile=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

M\u00e4ssan blev s\u00e5 omtyckt och inspirerande att hon gjorde en till p\u00e5 h\u00f6sten samma \u00e5r. Men nu kom det inte s\u00e5 m\u00e5nga bes\u00f6kare som man \u00f6nskade, och Ann-Christin uppt\u00e4ckte att det kanske inte var n\u00e5gon bra id\u00e9 att ha en br\u00f6llopsm\u00e4ssa p\u00e5 h\u00f6sten.<\/p>\n

F\u00f6ljande \u00e5r, 2002, flyttades m\u00e4ssan till gamla Hesselby slott, och d\u00e5 hade antalet utst\u00e4llare f\u00f6rdubblats till 21 ist\u00e4llet f\u00f6r tio. I intr\u00e4desbiljetten, som kostade 50 kr, ingick ett glas bubbel vilket uppskattades av bes\u00f6karna.<\/p>\n

Hon gick runt och lyssnade p\u00e5 vad bes\u00f6karna tyckte om m\u00e4ssan, och h\u00f6rde d\u00e5 ett samtal mellan tv\u00e5 bes\u00f6kare. Dessa tyckte att det var ”bara en lokal m\u00e4ssa”. D\u00e4r och d\u00e5 f\u00f6ddes id\u00e9n om att flytta br\u00f6llopsm\u00e4ssan in till centrala Stockholm ist\u00e4llet.<\/p>\n

Id\u00e9erna var storslagna – Ann-Christin ville g\u00e4rna hyra Bl\u00e5 Hallen i Stadshuset. Men det gick inte eftersom Stadshuset inte till\u00e5ter kommersiell aktivitet. En dag p\u00e5 v\u00e5ren 2002 satt hon p\u00e5 ett caf\u00e9 i Kungstr\u00e4dg\u00e5rden och som en blixt fr\u00e5n klar himmel fick hon en id\u00e9: hon skulle ha br\u00f6llopsm\u00e4ssan i Vintertr\u00e4dg\u00e5rden p\u00e5 Grand Hotel.<\/p>\n

– Vintertr\u00e4dg\u00e5rden m\u00e5ste ju passa perfekt!, t\u00e4nkte Ann Christin. Det var ocks\u00e5 d\u00e4r hon p\u00e5 70-talet tr\u00e4ffade sin blivande man p\u00e5 en f\u00f6retagsfest. Men Vintertr\u00e4dg\u00e5rden k\u00e4ndes nu inte alls s\u00e5 lyxig som hon mindes den. Ist\u00e4llet visades Ann-Christin in till Spegelsalen. En alldeles underbar upplevelse, ber\u00e4ttar Ann-Christin och forts\u00e4tter:<\/p>\n

– Jag kan \u00e4n idag k\u00e4nna en wow-k\u00e4nsla n\u00e4r jag g\u00e5r in i Spegelsalen.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”3.25″ custom_padding=”|40px||40px” custom_padding_tablet=”” custom_padding_phone=”|0px||0px”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.6.6″ text_font=”Playfair Display|on|||” text_font_size=”150″ text_line_height=”0.5em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” text_text_color=”#5c8cb2″ sticky_enabled=”0″]”
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|on|||” text_font_size=”30″ text_line_height=”1.4em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” custom_margin=”-40px|||” border_style=”solid”]Jag har byggt upp allt det h\u00e4r helt p\u00e5 egna id\u00e9er och skapat en helhetsm\u00e4ssa som inte g\u00e5r att kopiera – f\u00f6r det finns bara en av mig
\n[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_font=”|||on|||||” text_font_size=”17″ text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]- Ann-Christin J:son-Widinghoff –
\n[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”8″ disabled_on=”off” _builder_version=”4.6.6″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” hover_enabled=”0″ hide_on_mobile=”off” sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-20px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

F\u00f6rsta \u00e5ret 2003 medverkade 45 f\u00f6retag, 2004 hade det \u00f6kat till 66 stycken och 2005 var det inte mindre \u00e4n 88 utst\u00e4llare. V\u00e5ren 2005, efter m\u00e4ssan, ringde hennes telefon i ett k\u00f6r med fler och fler f\u00f6retag som g\u00e4rna ville vara med 2006.<\/p>\n

– Oj, t\u00e4nk om inte alla f\u00e5r plats, t\u00e4nkte jag. Nu beh\u00f6ver jag nog Vintertr\u00e4dg\u00e5rden ocks\u00e5, och blev orolig att den inte skulle g\u00e5 att boka med s\u00e5 kort varsel. Men som tur var hade Grand Hotels personal sett n\u00e5got jag inte sett, och redan bokat den \u00e5t mig. 2006 blev det 142 utst\u00e4llare, s\u00e4ger Ann-Christin och ler.<\/p>\n

Br\u00f6llopsm\u00e4ssan har alltid ett nytt tema varje \u00e5r och de senaste \u00e5ren har m\u00e4ssan haft lite \u00f6ver hundra utst\u00e4llare per \u00e5r. Idag anv\u00e4nds b\u00e5de Vintertr\u00e4dg\u00e5rden, Spegelsalen, Str\u00f6msalongerna, Bolinderska Palatset och Royals Festv\u00e5ning, sammanlagt 16 salonger, f\u00f6r att f\u00e5 plats med alla utst\u00e4llare.<\/p>\n

– N\u00e4stan ingen kan f\u00f6rst\u00e5 hur mycket jobb det faktiskt \u00e4r att arrangera den h\u00e4r m\u00e4ssan varje \u00e5r. Det har varit tuffa \u00e5r, men det har \u00e4nd\u00e5 rullat p\u00e5. Jag har byggt upp allt det h\u00e4r helt p\u00e5 egna id\u00e9er och skapat en helhetsm\u00e4ssa som inte g\u00e5r att kopiera – f\u00f6r det finns bara en av mig. Men tack vare alla personliga kontakter s\u00e5 skapar vi, alla utst\u00e4llare och jag tillsammans med mina samarbetspartners, n\u00e5got unikt varje \u00e5r.<\/p>\n

Totalt har Ann-Christin arrangerat 51 m\u00e4ssor sedan starten 2001 i flera olika st\u00e4der. Hon \u00e4r modig och v\u00e5gar ta f\u00f6r sig av vad livet har att erbjuda. Hon har en stor drivkraft inom sig som g\u00f6r att hon har lyckats bra med att bygga upp denna unika br\u00f6llopsm\u00e4ssa.<\/p>\n

– Drivet kommer nog redan fr\u00e5n barnsben. Jag har alltid drivits av att f\u00f6r\u00e4ndra, f\u00f6r\u00e4dla och skapa. Men man m\u00e5ste ocks\u00e5 v\u00e5ga! Jag har alltid trott p\u00e5 min kraft att skapa. Jag brukar m\u00e5la p\u00e5 fritiden och s\u00e5 f\u00f6rs\u00f6ker jag hinna skriva p\u00e5 min bok om min mormor. S\u00e5 ja, jag har m\u00e5nga j\u00e4rn i elden, och ju \u00e4ldre jag blir desto mer vill jag hinna med, s\u00e4ger Ann-Christin.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” module_id=”article” _builder_version=”3.25″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2018\/01\/brollopsmassan-stockholm-2018.jpg” alt=”Br\u00f6llopsm\u00e4ssan Stockholm 2018″ align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.6″ animation_style=”fade” animation_direction=”right” hover_enabled=”0″ border_style=”solid” animation=”fade_in” sticky=”off” always_center_on_mobile=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-20px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Den som jobbar mycket med m\u00e4nniskor st\u00f6ter f\u00f6rr eller senare ocks\u00e5 p\u00e5 problem. Ann-Christin har av erfarenhet l\u00e4rt sig att inte l\u00e4gga energi p\u00e5 s\u00e5nt som \u00e4r negativt utan v\u00e4nda det till n\u00e5got positivt och samtidigt l\u00e4rorikt.<\/p>\n

– Jag \u00e4r en himla bra probleml\u00f6sare har jag uppt\u00e4ckt. Ibland hamnar till exempel utst\u00e4llare p\u00e5 kant med varandra och d\u00e5 m\u00e5ste jag kunna medla. Det \u00e4r mycket stress och f\u00f6rv\u00e4ntan och det kan ibland ge upphov till skilda meningar om vad som g\u00e4ller. S\u00e5 i mitt n\u00e4sta liv ska jag nog bli probleml\u00f6sare,” skrattar Ann-Christin.<\/p>\n

\u00c4ven om en br\u00f6llopsm\u00e4ssa sjuder av entusiasm och liv s\u00e5 finns det alltid nya utmaningar att ta sig an enligt Ann-Christin.<\/p>\n

– En utmaning \u00e4r att se till att det h\u00e4nder n\u00e5got nytt varje \u00e5r. Det brukar vara runt hundra utst\u00e4llare per g\u00e5ng d\u00e4r ungef\u00e4r h\u00e4lften \u00e5terkommer varje \u00e5r. \u00c4ven utst\u00e4llarna m\u00e5ste ju f\u00e5 se att det h\u00e4nder n\u00e5got nytt. \u00c4ven fast m\u00e4ssan blivit en stor framg\u00e5ng s\u00e5 \u00e4r jag samma enkla person som st\u00e5r med b\u00e5da f\u00f6tterna p\u00e5 jorden, s\u00e4ger Ann-Christin.<\/p>\n

En nyhet p\u00e5 br\u00f6llopsm\u00e4ssan 2018 var en salong som kallas ”Brides Success – from style to dress” f\u00f6r alla ”brudar” (det finns en speciell biljett f\u00f6r detta). D\u00e4r kommer det vara m\u00f6jligt att prova kl\u00e4der med hj\u00e4lp av stylister. Du kan f\u00e5 hj\u00e4lp av k\u00e4ndisfris\u00f6rer, makeup-tips och tips fr\u00e5n br\u00f6llopskoordinatorer. F\u00f6r blivande br\u00f6llopspar kommer det \u00e4ven att finnas en speciell salong, ”Br\u00f6llopssalongen”, d\u00e4r du kan f\u00e5 hj\u00e4lp med alltifr\u00e5n juridik till ekonomi. Det g\u00e5r \u00e4ven av f\u00e5 relationstips av experter.<\/p>\n

– Det \u00e4r lite djupare \u00e4mnen, allt \u00e4r inte gl\u00e4ttigt och glamour n\u00e4r det kommer till \u00e4ktenskap, s\u00e4ger Ann-Christin och forts\u00e4tter:<\/p>\n

– Att skapa br\u00f6llopsm\u00e4ssans inneh\u00e5ll varje \u00e5r \u00e4r en gemensam sak mellan utst\u00e4llarna, mina partners och mig, d\u00e4r jag \u00e4r utst\u00e4llarnas m\u00e5larpensel och de ger f\u00e4rg fr\u00e5n hela paletten. Jag tycker det \u00e4r viktigt att b\u00e5de utst\u00e4llarna och vi k\u00e4nner att vi skapar m\u00e4ssan tillsammans, avslutar Ann-Christin v\u00e5rt trevliga samtal som skedde i en av alla de vackra salongerna p\u00e5 Grand Hotel i Stockholm.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” module_id=”article” _builder_version=”3.25″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2018\/01\/grand-hotel-stockholm.jpg” alt=”Grand Hotel Stockholm” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.6.6″ animation_style=”fade” animation_direction=”left” hover_enabled=”0″ border_style=”solid” animation=”fade_in” sticky=”off” always_center_on_mobile=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|phone” admin_label=”Row” module_id=”sponsored-info” _builder_version=”3.25″ background_color=”#f7f7f7″ custom_padding=”|20px||20px” custom_padding_tablet=”” custom_padding_phone=”|10px||10px”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb use_icon=”on” font_icon=”%%128%%” icon_color=”#333333″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”28px” admin_label=”Date” module_class=”sponsored-place-info” _builder_version=”3.15″ animation=”off”]26-27 januari 2019
\n[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%249%%” icon_color=”#333333″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”28px” admin_label=”Address” module_class=”sponsored-place-info” _builder_version=”3.0.87″ custom_margin=”-10px|||” animation=”off” border_style=”solid”]Grand H\u00f4tel, S\u00f6dra Blasieholmshamnen 8, Norrmalm
\n[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”%%236%%” icon_color=”#333333″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”28px” admin_label=”Website” module_class=”sponsored-place-info” _builder_version=”3.0.87″ custom_margin=”-10px|||” animation=”off” border_style=”solid”]brollopsmassan.se<\/a>
\n[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_sidebar area=”sidebar-1″ _builder_version=”3.0.74″ custom_css_main_element=”margin-top: -30px;”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Article Bottom” module_class=”article-bottom” _builder_version=”4.6.6″ _module_preset=”default” background_color=”#f7f7f7″ custom_margin=”1em||-3em||false|false” custom_padding=”20px||||false|false” global_module=”45832″][et_pb_row admin_label=”Social sharing” _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text admin_label=”Social sharing – headline” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|800||on|||||” text_font_size=”20px” text_line_height=”1.3em”]Gillar du artikeln? Dela g\u00e4rna![\/et_pb_text][et_pb_text admin_label=”Social sharing icons” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”-15px||||false|false”][socialpug_share][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Previous and next articles” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”-30px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text admin_label=”Previous post – headline” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|800||on|||||” text_font_size=”15px” text_letter_spacing=”1px” text_line_height=”2em” custom_margin=”||-1px||false|false”]F\u00f6reg\u00e5ende artikel[\/et_pb_text][et_pb_post_nav show_next=”off” prev_text=”%title” admin_label=”Previous article” _builder_version=”4.6.6″ _module_preset=”default” title_text_color=”#999999″ title_font_size=”18px” title_line_height=”1.5em” custom_padding=”|100px|||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” custom_css_prev_link_arrow=”color: #333;”][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text admin_label=”Next post – headline” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|800||on|||||” text_font_size=”15px” text_letter_spacing=”1px” text_line_height=”2em” text_orientation=”right” custom_margin=”||-1px||false|false”]N\u00e4sta artikel[\/et_pb_text][et_pb_post_nav show_prev=”off” next_text=”%title” admin_label=”Next article” _builder_version=”4.6.6″ _module_preset=”default” title_text_color=”#999999″ title_font_size=”18px” title_line_height=”1.5em” custom_padding=”|||100px|false|false” custom_padding_tablet=”|||0px|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” custom_css_next_link=”text-align: right;” custom_css_next_link_arrow=”color: #333;”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Related posts” _builder_version=”4.6.6″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.6″ _module_preset=”default”][et_pb_text admin_label=”Related posts – headline” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|800||on|||||” text_font_size=”20px” text_line_height=”1.3em”]Du kanske ocks\u00e5 gillar de h\u00e4r artiklarna[\/et_pb_text][et_pb_blog fullwidth=”off” posts_number=”3″ include_categories=”current” use_manual_excerpt=”off” show_author=”off” show_date=”off” show_categories=”off” show_excerpt=”off” show_pagination=”off” use_overlay=”on” overlay_icon_color=”#ffffff” hover_overlay_color=”rgba(0,0,0,0.5)” hover_icon=”%%51%%” admin_label=”Related posts feed” module_class=”related-posts” _builder_version=”4.6.6″ _module_preset=”default” header_font=”|700|||||||” header_text_align=”center” header_font_size=”21px” header_line_height=”1.2em” custom_css_title=”margin-top: -20px !important;||margin-bottom: -20px !important;” border_radii=”on|15px|15px|15px|15px” border_width_all=”0px”][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u00e5 Grand Hotel 26-27 januari 2019 kommer Br\u00f6llopsm\u00e4ssan i Stockholm f\u00f6r 19:e \u00e5ret i rad att inspirera blivande brudpar att skapa sitt dr\u00f6mbr\u00f6llop. Grundare och VD \u00e4r Ann-Christin J:son-Widinghoff.<\/p>\n","protected":false},"author":2,"featured_media":18072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1837],"tags":[],"class_list":["post-18075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-native"],"acf":[],"modified_by":"View Stockholm","_links":{"self":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/18075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/comments?post=18075"}],"version-history":[{"count":2,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/18075\/revisions"}],"predecessor-version":[{"id":46238,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/18075\/revisions\/46238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/media\/18072"}],"wp:attachment":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/media?parent=18075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/categories?post=18075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/tags?post=18075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}