{"id":13377,"date":"2017-06-29T11:01:07","date_gmt":"2017-06-29T09:01:07","guid":{"rendered":"https:\/\/viewstockholm.com\/sv\/?p=13377"},"modified":"2021-03-08T23:14:09","modified_gmt":"2021-03-08T22:14:09","slug":"per-jacobsson","status":"publish","type":"post","link":"https:\/\/viewstockholm.com\/sv\/per-jacobsson\/","title":{"rendered":"Mr Vodka \u00e4r tillbaka i branschen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.22″][et_pb_fullwidth_header title=”Mr Vodka \u00e4r tillbaka i branschen” text_orientation=”center” header_fullscreen=”on” header_scroll_down=”on” scroll_down_icon=”%%7%%” scroll_down_icon_color=”#ffffff” _builder_version=”4.6.6″ title_font=”Playfair Display|on|||” title_font_size=”80px” content_font=”|800||on|||||” content_font_size=”20px” content_letter_spacing=”2px” content_line_height=”1.3em” subhead_font=”PT Sans||||” subhead_font_size=”36px” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2017\/06\/per-jacobsson-header.jpg” max_width_tablet=”50px” animation_style=”fade” animation_duration=”500ms” hover_enabled=”0″ title_font_size_tablet=”” title_font_size_phone=”42px” title_font_size_last_edited=”on|phone” custom_css_title=”margin-bottom: 20px;” custom_css_subtitle=”line-height: 140%;” button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_one_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover=”null” button_two_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover=”null” button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” sticky_enabled=”0″]Intervjuer<\/span><\/a>
\n[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.6.6″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_module=”41069″][et_pb_row _builder_version=”4.0.11″ custom_margin=”-40px||-40px||false|false” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_dmb_breadcrumbs home_icon=”%%236%%” use_home_text=”on” _builder_version=”3.27.4″ body_font=”|800||on|||||” body_text_color=”#999999″ body_font_size=”14px” body_letter_spacing=”1px” body_line_height=”1.5em” separator_text_color=”#bbbbbb” separator_line_height=”1em” link_font=”|800|||||||” link_text_color=”#bbbbbb” link_font_size=”14px” link_letter_spacing=”1px” link_line_height=”1.5em” linkhover_font=”|800|||||||” linkhover_text_color=”#5c8cb2″ linkhover_font_size=”14px” linkhover_letter_spacing=”1px” linkhover_line_height=”1.5em” body_font_size_tablet=”51″ body_line_height_tablet=”2″ separator_font_size_tablet=”51″ separator_line_height_tablet=”2″ link_font_size_tablet=”51″ link_line_height_tablet=”2″ linkhover_font_size_tablet=”51″ linkhover_line_height_tablet=”2″ z_index_tablet=”500″ body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” separator_text_shadow_horizontal_length_tablet=”0px” separator_text_shadow_vertical_length_tablet=”0px” separator_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” linkhover_text_shadow_horizontal_length_tablet=”0px” linkhover_text_shadow_vertical_length_tablet=”0px” linkhover_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px”][\/et_pb_dmb_breadcrumbs][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.6.6″ hover_enabled=”0″ z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” custom_padding=”0px||||false|false” sticky_enabled=”0″][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_row_inner admin_label=”Row” _builder_version=”4.6.6″ hover_enabled=”0″ custom_margin=”-40px||||false|false” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Intro” module_class=”intro” _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” text_font=”|700|||||||” text_font_size=”22px” text_line_height=”1.3em” sticky_enabled=”0″]M\u00e5nga k\u00e4nner honom som Mr Vodka. ”Smeknamnet” har han f\u00e5tt efter att ha handlat med vodka och alla andra sorters alkohol \u00f6ver hela v\u00e4rlden \u2013 under drygt fyra decennier. Nu \u00e4r han \u00e5ter aktuell med att lansera en ny svensk Ultra High Premium h\u00f6gkvalitativ vodka i Ryssland \u2013 och globalt.
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ admin_label=”Last updated + social sharing – Swedish” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||false|false” global_module=”45994″][et_pb_column_inner type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default” saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Last updated” _builder_version=”4.6.6″ _module_preset=”default” text_font=”|||on|||||” text_text_color=”#5c8cb2″]Uppdaterad:<\/strong> mars 8, 2021[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ _builder_version=”4.6.6″ _module_preset=”default” saved_specialty_column_type=”3_4″][et_pb_text admin_label=”Social sharing” module_class=”social-sharing-articles” _builder_version=”4.6.6″ _module_preset=”default” custom_margin=”-12px||||false|false” custom_padding=”||||false|false”][socialpug_share][\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]Att s\u00e4lja vodka till ryssarna borde vara lika sv\u00e5rt som att s\u00e4lja kylsk\u00e5p till eskim\u00e5er. Men Per Jacobsson<\/strong> gjorde det inte ens Vin & Sprit ans\u00e5g vara m\u00f6jligt. Han introducerade Absolut Vodka p\u00e5 ett storskaligt s\u00e4tt i gamla Sovjetunionen. Och snabbt gick det. Nu \u00e4r han snart 72 \u00e5r gammal och p\u00e5 g\u00e5ng med en stor lansering av en ny svensk vodka, i Ryssland och flera andra l\u00e4nder.<\/p>\n

Den nya vodkan beskriver han som ”len” och med en kvalitet som v\u00e4rlden tidigare inte smakat, gjord p\u00e5 vatten fr\u00e5n Malmk\u00f6ping i S\u00f6rmland och svenskt vintervete. DQ Vodka<\/strong>, som varum\u00e4rket heter, finns redan p\u00e5 Systembolaget.
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||” column_structure=”1_2,1_2″][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/viewstockholm.com\/wp-content\/uploads\/2017\/06\/dq-vodka.jpg” alt=”DQ Vodka” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”3.23″ border_style=”solid” animation=”off” sticky=”off” always_center_on_mobile=”on”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_color=”#000000″ background_position=”top_left” custom_padding=”20px|20px|20px|20px” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.0.11″ text_font=”Playfair Display||on||||||” text_font_size=”34px” text_orientation=”center” background_layout=”dark” module_alignment=”center” z_index_tablet=”500″ custom_css_main_element=”line-height: 130%;||padding: 15px 20px 20px 20px;” text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” border_color_all=”#ffffff” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” use_border_color=”on”]”Det \u00e4r en v\u00e4ldigt bra smak p\u00e5 vodkan och kvaliteten \u00e4r god b\u00e5de n\u00e4r det g\u00e4ller sj\u00e4lva spriten och vattnet.”
\n[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

\u2013 Det \u00e4r en v\u00e4ldigt bra smak p\u00e5 vodkan och kvaliteten \u00e4r god b\u00e5de n\u00e4r det g\u00e4ller sj\u00e4lva spriten och vattnet. Vetet som anv\u00e4nds \u00e4r ett svenskt vintervete som g\u00f6r smaken mjuk. Vodkan tillverkas i Gripsholms Destilleri i Malmk\u00f6ping, och d\u00e4r tas \u00e4ven vattnet som anv\u00e4nds i tillverkningen, s\u00e4ger Per Jacobsson.<\/p>\n

Det \u00e4r inte bara sj\u00e4lva vodkan som h\u00e5ller h\u00f6g klass. Den speciella flaskan r\u00f6ner stor uppskattning, precis som Absolut Vodka-flaskan gjorde p\u00e5 sin tid.<\/p>\n

\u2013 Flaskan \u00e4r spektakul\u00e4r och inneh\u00e5ller ett r\u00f6r som l\u00f6per mitt i. Det g\u00f6r att n\u00e4r du h\u00e4ller upp vodkan i ett glas blandas den med mer syre \u00e4n normalt, vilket g\u00f6r vodkan ”mjukare”. Under mina 45 \u00e5r i branschen har jag aldrig smakat en vodka med mjukare smak. Det \u00e4r ”probably the smoothest vodka in the world”, vitsar han till det med en blinkning \u00e5t en av de stora \u00f6ltillverkarna i v\u00e4rlden.<\/p>\n

\"DW<\/p>\n

Per Jacobsson har s\u00e5lt alkoholdrycker sedan 70-talet d\u00e5 han fick agenturerna f\u00f6r de b\u00e5da sovjetiska vodkavarum\u00e4rkena Stolichnaya och Moskovskaya. Om det g\u00e5r att s\u00e4lja rysk vodka till Sverige, borde det v\u00e4l g\u00e5 att s\u00e4lja svensk vodka i vodkans hemland, t\u00e4nkte han. Och det var r\u00e4tt t\u00e4nkt; mot f\u00f6rmodan fick han agenturen f\u00f6r Absolut i Ryssland. Han gick helt enkelt upp p\u00e5 Vin & Sprit och fr\u00e5gade.<\/p>\n

\u2013 De svarade att jag skulle f\u00e5 den om jag kunde s\u00e4lja 75 l\u00e5dor d\u00e4r under ett f\u00f6rsta prov\u00e5r. S\u00e5 jag satte ig\u00e5ng \u2013 och s\u00e5lde 750 000 l\u00e5dor. P\u00e5 Vin & Sprit fanns uppfattningen att ”det g\u00e5r inte att s\u00e4lja vodka till ryssar”, s\u00e4ger han.<\/p>\n

Under tre \u00e5r s\u00e5ldes 12 miljoner flaskor Absolut i d\u00e5varande Sovjetunionen. Det var den f\u00f6rsta importerade vodkan till Ryssland, \u00f6ver huvud taget.<\/p>\n

\u2013 Det gick \u00e5t s\u00e5dana m\u00e4ngder att vi blev tvungna att h\u00f6ja priset. Och n\u00e4r vi gjorde det s\u00e5lde vi \u00e4nnu mer.<\/p>\n

Under den perioden byggde Per Jacobsson upp ett fantastiskt n\u00e4tverk, vilket han i stora delar fortfarande har kvar och som hj\u00e4lper honom i lanseringen av DQ Vodka i Ryssland och globalt.<\/p>\n

Men det \u00e4r inte bara vodka som Per Jacobsson hanterat. Han hade till exempel \u00e4ven agenturerna f\u00f6r Famous Grouse, Kronenbourg, samt f\u00f6r ett antal olika viner. N\u00e4r Remy Martin Cointreau ville k\u00f6pa Per Jacobssons f\u00f6retag s\u00e5lde han och flyttade till Moskva, d\u00e4r han skulle komma att bo i n\u00e4stan tre decennier.<\/p>\n

\u2013 N\u00e4r jag fick agenturen i Ryssland f\u00f6r Kronenbourg s\u00e5lde jag en container \u00f6l varannan vecka till Sovjetunionen, minns han.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||” custom_padding=”|40px||40px” custom_padding_tablet=”” custom_padding_phone=”|0px||0px”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.6.6″ text_font=”Playfair Display|on|||” text_font_size=”150″ text_line_height=”0.5em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” text_text_color=”#5c8cb2″ sticky_enabled=”0″]”
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|on|||” text_font_size=”30″ text_line_height=”1.4em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” custom_margin=”-40px|||” border_style=”solid”]Det gick \u00e5t s\u00e5dana m\u00e4ngder att vi blev tvungna att h\u00f6ja priset. Och n\u00e4r vi gjorde det s\u00e5lde vi \u00e4nnu mer.
\n[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_font=”|||on|||||” text_font_size=”17″ text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]- Per Jacobsson –
\n[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”8″ disabled_on=”off” _builder_version=”4.6.6″ hover_enabled=”0″ hide_on_mobile=”off” sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

Han f\u00f6rklarar framg\u00e5ngarna med att han \u00e4r marknadskunnig, och att han vet hur marknaden fungerade, inte bara i Sverige och andra v\u00e4stl\u00e4nder, utan ocks\u00e5 i Ryssland.<\/p>\n

Per Jacobsson blev dock efter n\u00e5gra \u00e5r tvungen att l\u00e4mna ifr\u00e5n sig agenturen i \u00f6ster. Vin & Sprit gjorde ett avtal med den stora amerikanska koncernen Seagrams, som ville kapa \u00e5t sig den ryska agenturen f\u00f6r Absolut. Det visade sig vara en intressant aff\u00e4r f\u00f6r Vin & Sprit, men den blev inte som Seagrams eller Vin & Sprit hade f\u00f6rv\u00e4ntat sig.<\/p>\n

Efter ett enda \u00e5r med nya innehavare av agenturen f\u00f6r Absolut Vodka var f\u00f6rs\u00e4ljningen nere i noll flaskor, efter att ha varit 12 miljoner under Per Jacobssons tid.<\/p>\n

\u2013 Jag r\u00e5dde Seagrams att de skulle forts\u00e4tta att jobba med de kunder jag hade haft. D\u00e5 hade det g\u00e5tt bra, men de valde att jobba mot andra, och ganska snabbt hade den ryska maffian tagit \u00f6ver. Den gjorde ett joint venture och b\u00f6rjade sj\u00e4lva tillverka flaskor i Kroatien och vodka i Ungern som sedan s\u00e5ldes billigt i Ryssland.<\/p>\n

Per Jacobsson hade kontakter i Ryssland som skyddade honom, inte minst n\u00e4r den ukrainska maffian ville ta \u00f6ver Absolut i Ryssland. I planen ingick att d\u00f6da Per Jacobsson, men han fick d\u00e5 hj\u00e4lp av en inflytelserik rysk maffialedare, som bland annat var r\u00e5dgivare till Georgiens d\u00e5varande president Eduard Sjevardnadze. Som motprestation fick Per Jacobsson l\u00e4ra denna ryske maffialedare hur han skulle kl\u00e4 sig, inklusive knyta en snygg slipsknut \u2013 samt uppf\u00f6ra sig vid finare tillst\u00e4llningar.<\/p>\n

\"Per<\/p>\n

Sj\u00e4lv jobbade han efter \u00e4ventyret med Absolut Vodka vidare i Ryssland och fick andra produkter, till exempel Cutty Sark Whisky, och gin. Han jobbade n\u00e4ra Putin-administrationen och lyckades d\u00e4rf\u00f6r v\u00e4l.<\/p>\n

Under 2014 flyttade Per Jacobsson hem till Sverige igen, efter att huvudsakligen bott i Ryssland sedan 70-talet, och helt permanent sedan 1989. Men helt har han inte lagt av. Kontakterna i \u00f6ster finns kvar, och han s\u00e4ljer faktiskt fortfarande alkohol till import\u00f6rer i Ryssland \u2013 i form av rom fr\u00e5n Venezuela.<\/p>\n

Han \u00e4r numera del\u00e4gare i bolaget DQ Vodka AB, bland annat tillsammans med Tommy Lindstr\u00f6m, tidigare chef f\u00f6r Rikskriminalpolisen. Det var han som st\u00e4llde fr\u00e5gan till Per om han inte skulle kunna t\u00e4nka sig att engagera sig i det nya vodkabolaget som v\u00e4xte upp n\u00e4r inkr\u00e5met fr\u00e5n gamla Nordic Spirits s\u00e5ldes vid bolagets konkurs.<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||” custom_padding=”|40px||40px” custom_padding_tablet=”” custom_padding_phone=”|0px||0px”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Quote” _builder_version=”4.6.6″ text_font=”Playfair Display|on|||” text_font_size=”150″ text_line_height=”0.5em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” text_text_color=”#5c8cb2″ sticky_enabled=”0″]”
\n[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ text_font=”Playfair Display|on|||” text_font_size=”30″ text_line_height=”1.4em” header_line_height=”1.4em” text_orientation=”center” module_alignment=”center” custom_margin=”-40px|||” border_style=”solid”]Men det g\u00e5r att spotta ut. Sj\u00e4lv har jag inte druckit en droppe under de senaste sju \u00e5ren.
\n[\/et_pb_text][et_pb_text _builder_version=”4.6.6″ text_font=”|||on|||||” text_font_size=”17″ text_letter_spacing=”2px” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]- Per Jacobsson –
\n[\/et_pb_text][et_pb_divider divider_position=”center” divider_weight=”8″ disabled_on=”off” _builder_version=”4.6.6″ hover_enabled=”0″ hide_on_mobile=”off” sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=”Row” _builder_version=”3.25″ custom_margin=”-30px|||”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ module_alignment=”left” hover_enabled=”0″ border_style=”solid” sticky_enabled=”0″]<\/p>\n

\u2013 Nu har vi b\u00f6rjat om d\u00e4r Nordic Spirits slutade. Vi g\u00f6r r\u00e4tt fr\u00e5n b\u00f6rjan och startar fr\u00e5n grunden.<\/p>\n

DQ Vodka har redan etablerat sig i flera EU-l\u00e4nder under de snart fyra m\u00e5nader verksamheten har bedrivits.<\/p>\n

\u2013 Vi arbetar just nu aktivt inte bara i Ryssland, utan \u00e4ven i USA och Kanade, samt i Asien, till exempel Singapore och Hongkong. Vi \u00e4r ocks\u00e5 p\u00e5 g\u00e5ng i Egypten och Sydafrika. S\u00e5 utmaningen nu \u00e4r att se till att vi har produkter att leverera.<\/p>\n

Det har g\u00e5tt bra, menar han, och samarbetet med destilleriet i Malmk\u00f6ping har varit v\u00e4ldigt gott.<\/p>\n

\"Per<\/p>\n

Vad \u00e4r det som driver dig?<\/strong><\/p>\n

\u2013 Jag tycker att hj\u00e4rnan fortfarande fungerar och jag \u00e4lskar det h\u00e4r jobbet med det enorma kontaktn\u00e4t jag byggt upp under alla \u00e5r.<\/p>\n

Fr\u00e5n att i ungdomen ha b\u00f6rjat jobba p\u00e5 pappans bensinmackar \u2013 han \u00e4gde och drev 15 stycken i Stockholmsomr\u00e5det \u2013 tog han sig successivt \u00f6ver i andra branscher. F\u00f6rst blev det tobaksindustrin, trots att han aldrig n\u00e5gonsin har r\u00f6kt. D\u00e4refter blev det s\u00e5 sm\u00e5ningom Euroc-koncernen, gamla Cementa, som hade kontakter med vinproducerande l\u00e4nder. Det ledde till att han d\u00e4r fick \u00f6verta ett bolag som han sedan s\u00e5lde, f\u00f6r att starta ett eget bolag.<\/p>\n

Per Jacobsson har druckit allt fr\u00e5n bensin till Chateau-viner, brukar han s\u00e4ga. Men han jobbade ocks\u00e5 n\u00e5gra \u00e5r i tobaksbranschen, dock utan att sj\u00e4lv r\u00f6ka. Du beh\u00f6ver inte sj\u00e4lv anv\u00e4nda det du s\u00e4ljer, menar han, \u00e4ven om just drycker m\u00e5ste avsmakas.<\/p>\n

\u2013 Men det g\u00e5r att spotta ut. Sj\u00e4lv har jag inte druckit en droppe under de senaste sju \u00e5ren. Det har bidragit till hans vitalitet och energi.<\/p>\n

Men under Sovjettiden var det ”kopi\u00f6st med drickande”.<\/p>\n

\u2013 N\u00e4r vi skrev kontrakt skulle det firas med att dricka en flaska vodka p\u00e5 tv\u00e5 personer. En flaska f\u00f6r varje container. D\u00e5 s\u00e5lde vi en i m\u00e5naden. Sedan en i veckan och till slut en om dagen \u2013 eller fem om dagen. Det blir m\u00e5nga flaskor vodka, men jag klarade det bra, f\u00f6r jag har i grunden alltid varit m\u00e5ttlig med drickande.<\/p>\n

Det kanske inte f\u00f6rv\u00e5nar att m\u00e4nniskor blir nyfikna \u00f6ver hans egen relation till alkohol efter s\u00e5 m\u00e5nga \u00e5r i branschen. Svaret, n\u00e4r fr\u00e5gan kommit?<\/p>\n

\u2013 Jo, jag har haft problem med spriten. Att s\u00e4lja den!<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”3.25″ background_color=”#f7f7f7″ custom_padding=”|20px||20px” custom_padding_tablet=”” custom_padding_phone=”|10px||10px”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”3.0.47″ background_position=”top_left” custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.6.6″ text_font=”|||on|” header_font=”|||on|” text_orientation=”center” module_alignment=”center” hover_enabled=”0″ border_style=”solid” header_6_font=”|800||on|||||” header_6_font_size=”20px” sticky_enabled=”0″]<\/p>\n

Om Per Jacobsson<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”3.27.4″ module_alignment=”left” custom_margin=”-10px|||” border_style=”solid”]Namn:<\/strong> Per Jacobsson<\/p>\n

Aktuell:<\/strong> Lanserar \u00e5ter igen en ny svensk vodka \u2013 i Ryssland.<\/p>\n

Varum\u00e4rke:<\/strong> DQ Vodka. Produceras i Gripsholms Destilleri i Malmk\u00f6ping.<\/p>\n

Yrke:<\/strong> S\u00e4ljare<\/p>\n

F\u00f6dd:<\/strong> 1945, p\u00e5 Kungsholmen. Uppv\u00e4xt p\u00e5 S\u00f6dermalm i en l\u00e4genhet p\u00e5 G\u00f6tgatan 75. Pappa drev en kedja med 15 bensinmackar d\u00e4r Per Jacobsson b\u00f6rjade jobba i ton\u00e5ren. ”Jag v\u00e4xte upp p\u00e5 olika verkst\u00e4der”.<\/p>\n

Bor:<\/strong> Stockholm. Har bott flera decennier i Ryssland. Har \u00e4ven haft ett m\u00e5ng\u00e5rigt boende p\u00e5 Mallorca.<\/p>\n

Familj:<\/strong> Fyra barn fr\u00e5n tre \u00e4ktenskap. Var bland annat gift med Grete Qviberg. Tre barnbarn.
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Per Jacobsson har handlat med vodka och alla andra sorters alkohol \u00f6ver hela v\u00e4rlden i 40 \u00e5r. Nu \u00e4r han \u00e5ter aktuell med att lansera en ny svensk kvalitetsvodka.<\/p>\n","protected":false},"author":2,"featured_media":15339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Many people know him as Mr. Vodka. He got the \u2018nickname\u2019 after doing business with vodka and all other types of alcohol all over the world - for well over four decades. Now he\u2019s once again launching a new Swedish Ultra High Premium high-quality vodka in Russia - and globally.<\/strong>\r\n\r\nSelling vodka to the Russians should be as hard as selling refrigerators to Eskimos. But Per Jacobsson<\/strong> did what not even Vin & Sprit (former Swedish government owned company that\u2019s now one of the ten largest liquor companies in the world) thought was possible. He introduced Absolut Vodka in a large-scale way in the old Soviet Union. And it went fast. Now he\u2019s almost 72 years old and about to have a big launch of a new Swedish vodka, in Russia and several other countries.\r\n\r\nHe describes the new vodka as 'smooth', and with a quality that the world has never tasted before, made of water from Malmk\u00f6ping in S\u00f6dermanland and Swedish winter wheat. DQ Vodka<\/strong>, that's the name of the brand, is already on Systembolaget (the government-owned chain of liquor stores in Sweden).\r\n\r\n\"The vodka taste very good, and the quality is good both in terms of the actual spirits and the water. The wheat being used is a Swedish winter wheat that creates a smooth taste. The vodka is produced in Malmk\u00f6ping, and the water being used in the production is from there as well,\"<\/em> says Per Jacobsson.\r\n\r\nIt's not just the vodka that\u2019s high-class. The special bottle has also been very appreciated, just like the Absolut Vodka bottle was in its time.\r\n\r\n\"DQ\r\n\r\n\"The bottle is spectacular and contains a tube in the middle. This means that the vodka in mixed with more oxygen than usual when you pour it in a glass, which makes it 'smoother'. During my 45 years in the industry, I have never tasted a smoother vodka. It\u2019s 'probably the smoothest vodka in the world',\"<\/em> he jokes, obviously referring to one of the world\u2019s major beer producers.\r\n\r\nPer Jacobsson has been selling alcoholic beverages since the 1970\u2019s when he got the sales agencies for the two Soviet vodka brands Stolichnaya and Moskovskaya. If it's possible to sell Russian vodka to Sweden, it should be possible to sell Swedish vodka in the homeland of the vodka, he thought. And he was right; against the odds he got the agency of Absolut in Russia. He simply went to Vin & Sprit and asked them.\r\n\r\n\"They answered that I would get it if I could sell 75 boxes there during a first test year. So I began - and sold 750,000 boxes. The attitude at Vin & Sprit was that 'vodka can\u2019t be sold to Russians'<\/em>,\" he says.\r\n\r\nIn three years, 12 million bottles of Absolut were sold in the former Soviet Union. It was the first vodka that had ever been imported to Russia.\r\n\r\n\"We sold so much that we had to raise the price. And when we did, we sold even more.\"<\/em>\r\n\r\nDuring that period, Per Jacobsson built a fantastic network, that\u2019s still left for the most part. They help him in the launch of DQ Vodka in Russia and globally.\r\n\r\nBut Per Jacobsson has handled more than just vodka. For example, he also had the agencies for Famous Grouse, Kronenbourg, and a number of different wines. When Remy Martin Cointreau wanted to buy Per Jacobsson\u2019s company, he sold and moved to Moscow, where he then lived for almost three decades.\r\n\r\n\"When I got the agency for Kronenbourg in Russia, I sold a cotainer of beer every other week to the Soviet Union,\"<\/em> he remembers.\r\n\r\n\"Per\r\n\r\nHe explains that his success comes from knowing the market, and how it worked, not only in Sweden and other western countries, but also in Russia.\r\n\r\nAfter a few years, however, Per Jacobsson had to give up the agency in the east. Vin & Sprit made an agreement with the big American corporate group Seagrams, who wanted to lay their hands on the the Russian agency for Absolut. It came out to be an interesting affair for Vin & Sprit, but it did not turn out as Seagrams or Vin & Sprit had expected.\r\n\r\nAfter one single year with new owners of the agency for Absolut Vodka, sales were down to zero bottles, after being 12 million during Per Jacobsson\u2019s time.\r\n\r\n\"I told Seagrams to continue to do business with the customers I had. If they\u2019ve followed my advice, it had gone well, but they chose to work with others, and quite fast the Russian mafia had taken over. It did a joint venture and started making bottles in Croatia and Vodka in Hungary, which were then sold cheaply in Russia.\"<\/em>\r\n\r\nPer Jacobsson had contacts in Russia that protected him, especially when the Ukrainian mafia wanted to take over Absolut in Russia. The plan was to kill Per Jacobsson, but he got help by an influential Russian mafia leader, who was an advisor to Georgia\u2019s former president Eduard Sjevardnadze among others. In return, Per Jacobsson had to to teach the Russian mafia leader how to dress, including how to tie a nice tie knot - as well as how to behave at fancier events.\r\n\r\nHe continued to work in Russia after the adventure with Absolut Vodka and got other products, such as Cutty Sark whiskey, and gin. He worked closely to the Putin administration, and therefore he did well.\r\n\r\nIn 2014, Per Jacobsson moved back to Sweden again, after living in Russia for the most part since the 1970s, and permanently since 1989. But he\u2019s still going strong. He has his contacts in the east, and he still sells alcohol to importers in Russia - in the form of rum from Venezuela.\r\n\r\nHe's now a partner in the company DQ Vodka AB, together with Tommy Lindstr\u00f6m, the former head of the National Criminal Investigation Department, among others. It was Tommy who asked Per if he wanted to get involved in the new vodka company that was created when the assets and liabilities from old Nordic Spirits were sold at the company\u2019s bankruptcy.\r\n\r\n\"Now we\u2019ve started where Nordic Spirits left off. We do things right from the beginning and start from scratch.\"<\/em>\r\n\r\nDQ Vodka has already been established in several EU countries during the nearly four months of operation.\r\n\r\n\"DQ\r\n\r\n\"We\u2019re currently working actively, not only in Russia, but also in the United States and Canada, as well as in Asia, such as Singapore and Hong Kong. We're also making progress in Egypt and South Africa. So right now the challenge is to make sure we have products to deliver.\"<\/em>\r\n\r\nIt has been going well, he says, and the cooperation with the distillery in Malmk\u00f6ping has been very good.\r\n\r\nWhat is it that drives you?<\/strong>\r\n\"I think the brain still works, and I love this job with the huge network I\u2019ve built up for years.\"<\/em>\r\n\r\nSince he started working at his father\u2019s gas stations in his youth - he owned and operated 15 gas stations in the Stockholm area - Per gradually moved on to other industries. First it was the tobacco industry, even though he had never smoked. Then it was the Euroc Group, old Cementa, who had contacts with wine-producing countries. That gave him the chance to take over a company that he then sold to start his own company.\r\n\r\nPer Jacobsson has been drinking everything from petrol to Chateau wines, as he use to say. But he also worked in the tobacco industry for a few years - without smoking. You don\u2019t have to use what you sell, he says, even if beverages have to be tasted.\r\n\r\n\"But you can spit them out. I haven't been drinking any alcohol in the last seven years.\"<\/em> It has contributed to his vitality and energy.\r\n\r\nBut during the Soviet era is was 'heavy drinking'.\r\n\r\n\"When we signed a contract, it should be celebrated by drinking a bottle of vodka on two people. One bottle for each container. At that time we sold one per month. Then one per week, and finally one per day - or five per day. That\u2019s many bottles of vodka, but I could handle it since I\u2019ve always been moderate with my drinking.\"<\/em>\r\n\r\nIt's probably no surprise that people are curious about his own relationship with alcohol after so many years in the industry. The answer, when the question came?\r\n\r\n\"Yes, I\u2019ve had problems with alcohol. To sell it!\"<\/em>\r\n

About Per Jacobsson<\/h2>\r\nName:<\/strong> Per Jacobsson\r\nCurrently:<\/strong> Once again he launches a new Swedish vodka - in Russia\r\nBrand:<\/strong> DQ Vodka. Produced in Gripsholm Distillery in \u00c5kers Styckebruk.\r\nProfession:<\/strong> Salesman\r\nBorn:<\/strong> 1945 on Kungsholmen in Stockholm. Grew up on S\u00f6dermalm in an apartment on G\u00f6tgatan 75. His father ran a chain of 15 petrol stations, where Per Jacobsson started working in his teens. \"I grew up in different workshops.\"\r\nLives:<\/strong> Stockholm. He lived in Russia for several decades. He also resided on Mallorca for many years.\r\nFamily:<\/strong> Four children from three marriages. Was married to Grete Qviberg, well-known Swedish society lady. Three grandchildren.","_et_gb_content_width":"","_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[1837],"tags":[],"class_list":["post-13377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-native"],"acf":[],"modified_by":"View Stockholm","_links":{"self":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/13377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/comments?post=13377"}],"version-history":[{"count":3,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/13377\/revisions"}],"predecessor-version":[{"id":46276,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/posts\/13377\/revisions\/46276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/media\/15339"}],"wp:attachment":[{"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/media?parent=13377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/categories?post=13377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/viewstockholm.com\/sv\/wp-json\/wp\/v2\/tags?post=13377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}