Sofo Popularities

Sofo Popularities – the store that mixes fashion, design and photography

At the fashion store Sofo Popularities, located near Nytorget on Södermalm in Stockholm, you will find a fantastic mix of new Scandinavian fashion, accessories, design, and photography.

The owners of Sofo Popularities are the couple Justina and Johan Rosengren, one of them is a photographer and the other one a DJ. Initially, they primarily worked with temporary popups, but in 2014 they decided to start a more permanent store in the trendy SoFo area. Today they have a close cooperation with a number of selected brands, especially brands that you can’t find at the major clothing chains.

As a customer of Sofo Popularities, you also get a completely different experience than when you shop at the big shopping malls. You feel special and get personalized service where they help you pick out clothes, make sure they really fit and also give you tips on how to take care of them in the best way.

Welcome to Sofo Popularities!


Skånegatan 81, Södermalm (view map)


+46 (0)763 96 80 79



Scandinavian fashion, accessories, design, and photography

Opening hours

Monday 11 am – 6 pm
Tuesday 11 am – 6 pm
Wednesday 11 am – 6 pm
Thursday 11 am – 6 pm
Friday 11 am – 6 pm
Saturday 11 am – 4 pm
Sunday closed

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Title Address Description
Sofo Popularities
Skånegatan 81, 116 35 Stockholm, Sverige

Skånegatan 81
116 35 Stockholm

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