In Scandinavia’s varied climate, it can be difficult to find a way to dress both stylish and comfortably. The designer Gustaf Secher wanted to change that, so one year ago he created the shoe brand North-89. Now he opens a pop up store together with the clothing designer Louise Körner.
The Stockholm-based shoe brand North-89 was founded in 2016 by Gustaf Secher. Today, sneakers often focus a lot on design but less on functionality.
“I’ve always had a great passion for sneakers. But in our Nordic climate, with our four different seasons, it’s easy to destroy your shoes,” says Gustaf, and adds:
“Sneakers should both have a nice design and be functional. Therefore, it was important that they were able to cope with both weather and wind.”
The first collection of waterproof and water-resistant sneakers was launched in September the same year. North-89 has been highlighted by international fashion magazines such as L’Official Switzerland and Opumo Magazine. The Swedish sports star Mattias Hargin has also noted the shoes. In his blog he has posted a picture when he wears the shoes in a snowy St. Moritz.
“They are waterproof so you can walk in all water pools without any problems. It’s great,” Mattias Hargin writes in his blog post.
New summer collection and pop up store
Following the success of the first collection, North-89 now releases spring and summer collections where the shoes are adapted for the season. The new model No-2 is a sportier unisex version of its predecessor, in airy mesh and with suede details that let your feet breathe during the warmer months of the year.
And everyone who wants a pair of shoes now has the chance to try them out. North-89 opens a temporary pop up store on Thursday June 15 at Åsögatan 136 in Stockholm together with the Swedish London-based clothing brand Louise Körner. Between 5 pm and 8 pm, both collections are presented, cold drinks are served and nice music is played. A sample sale of the previous collections will also take place during the evening.
The clothing brand Louise Körner creates luxurious ready-to-wear garments with unique self-made designs, where the focus us on elegant and simple silhouettes. Louise Körner has been featured in many fashion magazines, such as Swedish Elle and Vouge Italy. The clothes have also been featured in music videos, SVT’s Gomorron, P1 Style radio, and have been worn by the leader of Moderaterna Anna Kinberg Batra at the celebration of the King’s 70th birthday.
The spring and summer collection ‘Digital Decay’, which gave Louise Körner Svenska Moderådet’s award Swedish Fashion Talent of the Year, is available exclusively at this pop up store in Stockholm. The shop is open June 15 to 21, 10 am to 7 pm.
Where: Åsögatan 136, Södermalm