Passion and love, that’s what coffee is all about. And it’s the brothers Sarbast and Sangar Vaziri’s simple message. Now their coffee shop concept Mr. Espresso grows at record speed in Stockholm and the rest of Sweden.
Last updatedLast updated: June 16, 2020
The excellent coffee and simplicity. That’s why a newly opened Mr. Espresso is filled with people already on its opening day.
“People visit our coffee shops and say ‘Damn, this coffee is good.’ That’s how easy it is, and we work with simplicity all the way,” says Sarbast.
I think people are tired of industrial coffee; the customers want a better coffee made with love and quality. That’s what we give them.
With the motto ‘live life simple,’ Mr. Espresso has established at Ringvägen, Sankt Eriksgatan, Götgatan, Sibyllegatan, Sergelgatan, and Kista Galleria in Stockholm and also in Norrköping in the last year, and more are planned for the next year. Not only in Stockholm and Sweden but the chain is about to take its concept abroad.
Coffee has been a strong trend in recent years, and many chains have come to Sweden. But Mr. Espresso doesn’t fear its, primarily, American competitors.
“I think people are tired of industrial coffee; the customers want a better coffee made with love and quality. That’s what we give them. Coffee is a multicultural language, and everyone is welcome at our cafés,” says Sarbast.
Love and passion are what it’s all about. On the coffee shop’s website, you’re greeted by the old Italian saying ‘A gentleman is not defined by the contents of his wallet or suit. He is defined by his manners and the content of his character’. That’s how Mr. Espresso wants to live.
People visit our coffee shops and say ‘Damn, this coffee is good.’ That’s how easy it is, and we work with simplicity all the way.
– Sarbast Vaziri –
Mr. Espresso gets all its organic quality coffee, ice cream, and pastries from Italy. The coffee is roasted in Rome, the pastries are from Florence, the coffee machine is from Milan and so on.
The franchise concept has been developed to be easily adapted to different conditions when it comes to the area and premise. The business can be adjusted to anything from 20 to 100 square meters, and the items on the menu don’t require any additional ventilation requirements. Today, franchisees are standing in line to work with Mr. Espresso.
“Today, we have seven cafés, and during 2019 we’ll establish another ten.”
Mr. Espresso is about to conquer Sweden. With love, passion and an unbelievably good coffee.
“That’s how we take care of our guests,” ends Sarbast Vaziri.
Sponsored article in collaboration with Mr. Espresso.
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