At Kungsateljé on Sankt Göransgatan, the interior is in white and gold and mixes 1920s art deco style with 16th century classicism. In fact, the tailoring workshop was refurbished to a sewing room, which also serves as a showroom.
“We wanted our customers to get a better overall experience,” says Sam Issa, creative director and business developer.
Kungsateljé was founded in 1996 by Sam’s uncle Said Bahhi. As a teenager, Said worked as an apprentice at a tailor in Syria. As early as the age of 17, he opened his own sewing room, which he called Almalek, which means king. In 1991 he moved to Sweden, learned Swedish and came into the new culture. Five years later he opened the tailoring workshop and sewing room, Kungsateljé on Fridhemsplan, Kungsholmen.
A tailoring workshop and sewing room that combines a long craft experience with modern design ideas.
The nephew Sam got the fashion interest from childbirth – the whole family work in the tailoring business. After working in his uncle’s tailoring workshop and a clothing store, Sam moved to Milan and studied fashion and textile design. After that, he worked as a purchaser and also established Italian fashion brands in Scandinavia, before he and his uncle Said began to collaborate for real.
“Said has a long craft experience, and I compliment him with modern design ideas,” Sam explains.
The founder Said Bahhi with his nephew Sam Issa
During his years in Milan, Sam gained a deep insight into the still very traditional fashion industry. Therefore he wanted to do something digital and innovative when he started working at Kungsateljé. He launched Tailor Mate, a digital service where you book your laundry and dry cleaning services online. Then Kungsateljé comes to your home and pick up your clothes so you save time.
Your clothes tell who you are. We get you the garments that tell it best
– Sam Issa –
In addition to traditional tailoring services such as modifications, repairs and renewals of garments, Kungsateljé also offers measurements of clothing such as dresses, skirts, pants, vests, jackets or suits. And if you have your own design you want to make, the tailors at Kungsateljé will help you. This also applies to (future) designers who want to have samples before they continue with the production.
Another service Kungsateljé can help you with is style consultations. First of all, one of the three stylists comes home to you for a wardrobe check to find out what style you have today. Many people only use one third of their wardrobe, which isn’t a very sustainable consumption. Therefore, the stylists will help you to add garments the wardrobe so you can use as many of your clothes as possible. The stylists listen to your future dreams, for example if you’re planning to change your job and therefore need a new style. Then they tailor the offer from that information.
“Your clothes tell who you are. We get you the garments that tell it best,” says Sam.
Sponsored article in collaboration with Kungsateljé.