Body of Yours is a Swedish health company that my fiance started a few years back and that I am now co-owner of. And when we decided that I should be a part of the Body of Yours team, we also decided that we should add some new elements. We started to host luxury yoga and bootcamp retreats to Bali and we also designed our own line of yoga and streetwear, Body of Yours Activewear, BOY Activewear.
BOY Activewear is about making a statement. You should never excuse yourself for who you are, be true to yourself, stand up for your beliefs, don’t be scared to show of that awesome personality of yours, and God damn it, be proud of who you are and the body that carries you through life. You only get one body so you better treat that body of yours like the king or queen you are. Own it.
BOY Activewear is so much more than just another clothing brand. Not just because we prioritize comfort and high quality and managed to combine it with a cool style, but because we make sure that you can wear our brand with good conscience. We travelled to New Delhi ourselves to meet with different fabric distributors and choosed this fabric with care and knowing that no children has been involved in the production and no toxins used. We also stayed one week with the production team in Pushkar to ensure that the working conditions for the employees are good and to create a personal contact with the family run small factory we have chosen to work with.
Two weeks ago, we hosted our first BOY Activewear event to celebrate the launch of the clothes. We had an open house kind of thing at Powerclub gym, Holländaratan 31. We sold clohtes, answered questions, gave out goodie bags and had a free yoga and bootcamp session for the participants. We would like to thank Photographer Cai Denny for taking some awesome photos for us, Pandy Candy for suppling us with super yummi protein chocolate, Gainomax for keeping our participants energized and filled with vitamins thanks to their new drinks. And a big thanks to CocoVi for the supply of environment friendly bags and healthy powders that you can use for you smoothies. And last but not least we would like to thank Mode Cold Brew for making exxtremly good coffee that contains no sugar or sweeteners, I am super hooked on their coffee and it has saved me so many early mornings and late nights.
With all these happy pictures I would like to wish you all an awesome weekend, lots of love!